Key Takeaways from the LinkedIn 2019 Workplace Learning Report

Origin Learning

The third annual Workplace Learning Report from LinkedIn is here. Key findings from the Workplace Learning Report from the LinkedIn report are listed below: Spending on L&D is increasing, and budgets are growing for employee development. Thinking like Marketing Teams.

Content Marketing Basics Going Into 2019


Once a novelty niche in the marketing arena, content marketing is now its own branding powerhouse. If you have been put in charge of creating content for marketing your products and services, you already know how important marketing is to create sales and profits for your organization.

Docebo Joins LinkedIn Learning’s Integration Partner Program


Docebo Enhances Learner Autonomy With LinkedIn Learning Integration. Unique to this integration is the ability for L&D admins to select courses relative to their needs and distribute them to LinkedIn learners by inserting them into learning plans, or organizational “ playlists.”

Simple Way To Market Your Course


When it comes to creating and selling courses the most important (and often difficult) part is marketing it. When you’re creating your course, you should also be marketing it. All of the marketing and advertising options out there can seem overwhelming.

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12 Ways to Get the Most Out of Your Authoring Tool

saturated market, we’ve designed. At LinkedIn, for example, the L&D team gathered success stories from across the. LinkedIn Learning (2017), ‘How to Overcome Top Challenges to Advance your Learning Culture’ 3 Quick, Accurate Auto-Captioning. 12 Ways to Get the Most.

Using Content Distribution to Market E-Learning


But like many marketing ideas that seem too easy, it has its downsides. The big benefit of using a site like Medium (or LinkedIn’s published content, or public forums like Quora or Reddit) is that it puts you in front of (potentially) a lot of people. But if you’re going to all the trouble of creating content to market your course, it’s important to factor in the returns you expect to gain from your investment.

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Content Marketing 101

TechSmith Camtasia

(Guest post from Adria Saracino, head of outreach at digital marketing agency Distilled.). Over the last few years, content marketing has been hot on the lips of every marketer I know. So what is content marketing, really , and how can you take advantage of it?

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5 Ways to Make Your Business Stand Out on LinkedIn


According to this year’s 2015 Content Marketing Institute (CMI) Report , LinkedIn is not only the most used form of social media for B2B marketing but is also rated as the most effective social media platform. In an age of social media overload, it is easy to get lost in the mix so we’ve put together 5 quick tips to make your business stand out on LinkedIn: Add Video Content. Join & Participate in LinkedIn Communities.

How to Market Your Online Course on a Budget


How to build a market for your online course from an audience of 0. Even if you’re working on a limited budget (and if you’re starting from nothing you almost certainly are), there are several cost-effective ways to get your course off the ground. However, before you get too far ahead of yourself with marketing your online course, you should have a couple things in place, primarily: 1) A website. However, many people still miss the connection between blogging and marketing.

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Audience Take-aways From LinkedIn Training

eLearning Cyclops

Several weeks back I held my last online professional networking class, which focused on using LinkedIn. And due to the bank acquisition and upcoming lay-offs, it had a very strong focus on using LinkedIn as a tool for employment networking. The class did teach many skills I will not be able to view via their profiles such as writing an effective introduction, searching for business or employment opportunities, actively participating in groups, using LinkedIn as a CRM tool etc.

LMS for Marketing Associations

Association eLearning

In the fast-paced, ever changing world of marketing, it is important that professionals continuously refresh their skills and stay abreast of changes in the laws and technologies that guide their work. Marketing professionals understand that they must continue to develop their skills and maintain competencies in several key areas to remain effective and competitive. Online marketing and PR training is: • More convenient for learners, • Easier to update, and.

Behind the Inkblot: Connor Clark, Marketing Intern


I work on the marketing team that is like a family to me: we eat together, laugh together, and brainstorm together to generate demand for our product. I plan social media campaigns on Twitter , LinkedIn , and Facebook. I participate in daily meetings with the Marketing Team as well as other teams across the company. In these meetings, I always learn more about how I can improve my marketing strategies. When I arrived at Inkling, I didn’t know what to expect.

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Marketing your eLearning courses


To be successful selling online courses you will need more than a good LMS; you will also need to be skilled at marketing your online courses. Measuring Marketing. Search Engine Marketing. Other Paid Marketing. Social Media Marketing.

8 Incredibly Effective Strategies to Build an Email List from Scratch

Your Training Edge

While social media marketing is taking the world by storm, email marketing is still the most efficient method for acquiring new customers. Email is 40 times more effective at this task than Facebook or Twitter, and building an email list is essential for any business.

Effective Interface Designs for eLearning

Association eLearning

Caitlin is a graduate of the University of Florida, where she focused on the effect of viral and social media in online learning. After graduation, she dabbled in both teaching gymnastics, and internet marketing. Effective Interface Designs for eLearning - February 25, 2013.

5 Strategies to Improve the Effectiveness of Your Lead Generation


With so many lead generation software solutions, marketing tools, and apps available on the market, one would think that creating more leads has become simpler. But are your campaigns effective? What can you do to improve the effectiveness of your lead generation process?

How to Attract a Loyal Learning Audience, Even on a Tight Budget

Talented Learning

You can design training courses that are highly effective at developing skills and competencies. Marketing: The Instructional Business Blind Spot. Marketing can seem intimidating, time-consuming, expensive and altogether unrelated to learning.

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The complete guide to effective customer service training


Without resilience, the job can be hard on their morale and motivation, which could have negative effects on their performance. This means that training for employees to deliver effective customer service leads to more customers, who make more purchases. Using a CRM system effectively.

Certification’s Marriage between Development and Marketing

Training Industry

Do you think about your certification program as a marriage between development and marketing resources? Everyone needs a partnership in some aspect of their life, in this case a marketing strategy to ensure your certification program’s continued success. What’s cost effective?

Pressure, Linkedin, Communities, Twitter, & Impromptu Learning

Big Dog, Little Dog

LinkedIn traffic grows - cnet. Market researcher ComScore reported that LinkedIn's unique visitors rose to 7.7 And not only are more people visiting LinkedIn, but they're hanging around longer as well. How to Avoid Choking under Pressure - Scientific American.

7 Things About eLearning Your CEO/Executive Director Wants to Know

Association eLearning

When considering cost, make sure you take into account the costs of training and implementation, branding, marketing, and integrations. Will you need additional help marketing these courses? Who are we marketing this to? Are you marketing these courses to members and nonmembers?

How to Leverage the Marketing Power of Social Proof

WBT Systems

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry. The marketing power of social proof is turbo-charged when combined with social identity. Influencer social proof takes advantage of what marketers call the “halo effect.”

Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. You don’t often hear about expeditionary marketing but in times of change, this bold approach could take your online educational programs—and non-dues revenue—to new heights. First, escape the tyranny of served markets. Emotional Marketing.

Interview with Corinne Sowar: Effective Employee Onboarding


I had a great conversation with Corinne Sowar in the group “Instructional Design & E-Learning Professionals’ Group” on LinkedIn and asked Corinne for an interview to tell us more about what she does, the results and everything in between! You can find her on LinkedIn.

Reach more learners – 6 ideas for marketing your training

Sponge UK

We’re going to offer some general tips on creating an effective campaign and finish by giving you an Elearning Communications Plan Template so you can develop your own plan. What should you do when employees want to develop their skills but they can’t find the training they need?

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Podcast 30: Learning From Customer Conferences – With Tristan Jordan and Tara Pawlak of Community Brands

Talented Learning

EPISODE 30 – TOPIC SUMMARY AND GUESTS: Today I’m thrilled to welcome two executives from Community Brands – EVP and General Manager, Tristan Jordan , and Director of Marketing, Tara Pawlak. Technology advances have created other places for members to go, like LinkedIn and Lynda.

The 6 Dos and Don'ts of Reddit Marketing


Every company worth its salt has a LinkedIn, Facebook page, Twitter account, and maybe a Pinterest or Instagram if they’re especially trendy. However, there are still social networks with hundreds of millions of users that are fairly untapped by web marketers. Moreover, you can interact with customers, perform market research, and gain consumer insight. If you’re not sure if Reddit marketing is good for your company, give it a glance and see if it’s right for you.

How To Make and Market Your Online Course or Get Some Help With That With Grant Weherley


We discuss how to make and market your online course or get some help with that with Grant Weherley of Focusing on the best way to communicate concepts in your course is very effective for teaching. Here’s a little bit of market research about it.

Mobile-first? That is old news!

Hurix Digital

Brace Yourselves for Video-First Content Marketing! Gone are the days of long posts and blogs on your official websites or social media platforms like Twitter, LinkedIn or Facebook. This has had a positive effect on the usage of AR/VR as well.

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Focus on Closing the Skills Gap via Training Contributes to 21% LMS Market Growth


Great news regarding the learning and development industry: the Learning Management System (LMS) “market is well over $2.5 These are big numbers, especially since the market grew by only 13% the prior year.” Follow her on Twitter , LinkedIn or Google

How to Do Video Marketing on Social Media for Course Creators with Jason Hsiao from Animoto


How to do video marketing on social media for course creators with Jason Hsiao from Animoto in this episode of LMScast with Chris Badgett of LifterLMS. Video marketing is a truly powerful medium. He first came across video marketing when he was doing video marketing for real estate.

How Social Learning is Powering Up Today’s Workplaces


“ Learning would be exceedingly laborious, not to mention hazardous, if people had to rely solely on the effects of their own actions to inform them what to do. Within that group, more than one-third either do not have a LinkedIn profile, or have fewer than 100 connections.

GE TV: Craig Weiss on the Future of the LMS and Authoring Tools Markets

Growth Engineering

In today’s market, more and more people are going into mobile learning. They’re espousing some ideas that are going on there, they’re looking at a variety of different things that take place in the market, and so they can steer you one way without actually telling you the way it is.

What the Future Holds for Learning and Development

CLO Magazine

LinkedIn’s “2018 Workplace Learning Report” suggests that more than 58 percent of employees prefer to learn at their own pace, which increases the need for more digital learning solutions than ever before.

Getting Started with Online Member Education

Association eLearning

Way back when I was just a marketing minion working in development at a nonprofit, I used to attend workshops and classes that would help me learn more about my industry. What’s your association’s biggest issue: revenue, engagement, marketing? Share this on LinkedIn.

Why PowerPoint is Effective for Training New Employees

DigitalChalk eLearning

There’s a classic LinkedIn meme about a conversation between a CFO and a CEO: CFO: “What happens if we invest in developing our people and then they leave us?” This conversion guarantees a cross-platform copy of your project is accessible from pretty much any device on the market.

MOOCs in Workplace Learning – Part 4: Role in Corporate Universities


This infographic of a Deloitte Survey spanning 90 countries look at the talent issues that can threaten organizational effectiveness. While we recognize that the onus has gradually shifted to the employees to keep themselves marketable / employable with updated skills and deep specializations (free agent nation), we also have to be sensitive to the fact that not everyone will know how to go about it. The world has gotten complicated.

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