Corporate Learning Long Tail and Attention Crisis

Tony Karrer

Adler's recent article - Minds on Fire: Open Education, the Long Tail, and Learning 2.0 talks about the implications of the Long Tail on Education. Background If you are not familiar with the concept of the Long Tail, head over to take a look at the Long Tail article on Wikipedia. You can also look at getAbstract 's - Abstract on Anderson's The Long Tail. It's a crisis born of the Long Tail and the Attention Economy.

Long Tail Learning - Size and Shape

Tony Karrer

a long tail? to my post Corporate Learning Long Tail and Attention Crisis. I'm not limiting that to the "traditional means" training topics, but I do limit that to things that are job-related, which is why I think the tail has a limit. So, even if there was a way to define my current tail, tomorrow there's more. And when you talk about all people within an organization, well it seems clear that it's very, very large - effectively infinite.


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Learning, Long Tail, Needs Analysis, Web 2.0, & Creative Thinking

Big Dog, Little Dog

This is not some relativistic world where training is fine as long as the manager says it's good (what David Wilson of Elearnity terms the 'conspiracy of convenience'). No, there are particular types of measure that are of value to stakeholders, and as long as the learning function can show its effect on these, and be seen to be operating effectively, then it is doing its job. Long Tail Learning - Size and Shape - eLearning Technology. February 25, 2008.

How to MOOC: Designing Effective MOOC Training Programs

Your Training Edge

Massive open online courses (MOOCs) are a bit of a chimera – they have the head of instructor-led training, the body of traditional e-learning, and the long tail of social media. How do we design effective training programs for such an eclectic creature? Using a module-based design with each week following a similar structure can go a long way toward helping learners navigate through a course.

5 AdWords Marketing Tips for Your Online Course


And because advertisers only have to pay for the people who click on their ads, it’s a great way to control your costs for effectiveness. That said, setting up an effective AdWords ad can be complicated for beginners, and if you don’t set up the ad strategically, you could be flushing a lot of your ad budget down the drain. It goes without saying that your AdWords keywords need to target the right audience to be effective, because these are what will determine when your ad appears.

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6 great tools to help determine the title of your next course

Superb Learning

A great way to build an effective title is to use analytical data such as popular keywords and trends. Simply type in a keyword and Ubersuggest will give you long-tail versions of the term and the volume of searches.


Tony Karrer

What are network effects that we can leverage for greater value? Where do network effects outside a single organization instance help drive value? How do we effectively compete in the Attention Economy? see Corporate Learning Long Tail and Attention Economy) This will be fun to explore. I've been slowly going through Chris Anderson's book Free: The Future of a Radical Price.

Free 101

Interview with Devesh Sharma – Founder of WPKube

The Be-all and End-all Guide to Creating a Supreme LearnDash LMS

A WordPress enthusiast, developer, blogger from India, Mr. Devesh Sharma has shared with us his experiences from over a decade long stint with the platform. We also tend to focus more on long-tail keywords or the kind of articles that will attract links. . #6

Are You Asking the Right Questions at Your Association?

Association eLearning

In their recently released white paper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations , Elizabeth Engel, Spark Consulting and Peter Houstle, Mariner Management , share the stories of six associations that are using these new data capabilities effectively to ask better questions and make better decisions as a result. The following is a guest blog post brought to you by Elizabeth Engel of Spark Consulting and Peter Houstle of Mariner Management.

Skimming and Learning Design

Tony Karrer

No one will sit through long detailed pieces of information. When we talk about the Long Tail Learning and Corporate Learning Long Tail and Attention Crisis , the focus is on how to help learners when you cannot possibly get in front of all the information. Part of this is helping them to learn skills and adopt practices to make them more effective in self-serving their knowledge work and learning.

How to Promote a Serious Game to Learners

Knowledge Guru

Games are often more engaging and effective than many other learning solutions, so learners should be in for a treat. Like a well-planned curriculum, a marketing campaign has to have a long tail with plenty of reinforcement. If you’re about to launch a serious game in your organization, you’re probably pretty excited about it… and rightfully so.

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How to deliver mobile training to millennials and Gen Z


Social media platforms are a great way to deliver mobile training that’s affordable, effective, and fun to use. With Twitter, you can create training specific hashtags that your team can search for (just make sure to create long-tailed tags so they don’t get jumbled with anything else).

Learning 2.0 Strategy

Clark Quinn

Instead, I've found that it's much more effective to look at individual opportunities and figure out what makes sense. You need to be able to spot new kinds of opportunities that you might not have been involved in before (see Long Tail Learning ). Over the past two years, I've worked with start-ups and corporations around the world who are grappling a bit with the impact of Web 2.0 on learning.

What’s the Key to Improving Learning Outcomes? Train, Reinforce, Repeat!

ePath Learning

Ebbinghaus discovered what’s known to us today as the Forgetting Curve and the spacing effect. Developing a comprehensive, long tail approach to training can be far more impactful for improving learning outcomes. Ebbinghaus’ Forgetting Curve. There’s an inherent problem with training of any kind, and that problem is that we humans have the tendency to forget what we’ve learned.

Social media: Prevention is better than cure

E-Learning Provocateur

It’s also the long tail of boring, low profile gripes that fester unanswered. IMHO, United’s final mistake in the whole sorry saga was to fail to post a comment on YouTube saying something to the effect of: we are seriously concerned about your allegation, it doesn’t reflect our corporate values, we are investigating it immediately, and can you please contact us via x so that we can get more details from you.


Tony Karrer

A student who has a high level of metalearning awareness is able to assess the effectiveness of her/his learning approach and regulate it according to the demands of the learning task. The only way to handle long tail learning is to focus on providing the tool set and personal learning and working skills ( work literacy ) that are central to concept work.

eLearning Startup Opportunities

Tony Karrer

Technology's Impact on Learning and Education is Greatly Underestimated We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. For more about this: Long Tail Learning - Size and Shape Aggregation, Curation and Social Signals Of course, this also suggests that there are going to be big time opportunities for an eLearning Startup that aggregates offerings for particular audiences.

2008 2009

Tony Karrer

for Learning Professionals Ten Predictions for eLearning 2008 Test SCORM Courses with an LMS Request for Proposal (RFP) Samples Training Method Trends Corporate Learning Long Tail and Attention Crisis SCORM Test Web 2.0 Corporate Access (6) LinkedIn for Finding Expertise (6) Social Learning (6) Long Tail Learning - Size and Shape (6) As a side note, I used this as an opportunity to update my Blog Guide. Tools to Make Reading & Research More Effective.

9 On-page SEO Tips for Getting Noticed

Hurix Digital

How long will it last once applied? If possible, use the primary keyword at the start of the title and use modifiers to possibly capture long tailed keywords. Tip: If you have used the keyword in the title and wrapped it in H1 tag, that’s a snowball effect for your page! Interlinking allows the search spiders to effectively crawl your website contributing to a positive ranking. . Related Read: 7 Highly Effective Tips on Technical SEO.

Knowledge and Learning In The News - 01/28/2007

Big Dog, Little Dog

Co-locating drives effective exchange. long tail - iTnews. Freak-Freakonomics - Ariel Rubinstein. A review of Freakonomics. 5 Principles of Innovation - The Practice of Leadership. Five principles that give life to the process of innovation: Innovation starts when people convert problems to ideas. Innovation needs a system. Passion is the fuel, and pain is the hidden ingredient. Differences should be leverage. mLearning Info - Educational Concepts.

Some Questions and Answers

Kapp Notes

2) Business need for e-learning (business perspective) for instance how it would effect or impact that field? Recently, someone sent me some questions about the field of e-learning and I thought I'd answer them here and give everyone a chance to provide input as well. 1) How is e-Learning Evolving? I think it is evolving along four paths. The first is a "quick and dirty" path.

100 eLearning Articles and White Papers

Tony Karrer

The Technology Source Archives - Seven Principles of Effective Teaching: A Practical Lens for Evaluating Online Courses 30. Minds on Fire: Open Education, the Long Tail, and Learning 2.0 Minds on Fire: Open Education, the Long Tail, and Learning 2.0 CREST+ Model: Writing Effective Online Discussion Questions 90. My collection of eLearning Articles, White Papers, Blog Posts, etc. just reached 100. Thought I'd share. No particular order to these.

Trends in Learning

Tony Karrer

In Long Live , I discuss how we are not talking about eliminating instructor-led, but that organizations are looking at alternatives. The whole problem is Long Tail Learning. I know from Data Driven performance improvement solutions that often informal learning can be very effective in driving results. Someone was just asking me about the big trends in learning and the implications of those trends on corporate learning and development.

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Online Coaching

Tony Karrer

In prior posts she identifies the following elements as being needed for informal learning strategy to be effective in the workplace: Motivation for learning. This is why most learning is long tail learning. The role of learning organizations around long tail learning is to provide tools, support, skill building so that learners can self-serve their learning. It's specific help on how the knowledge worker can effective learn about this new area.

Camtasia for Mac, Education, Blogging, and Brain Cells

Big Dog, Little Dog

What really is an effective practice?" Just because something works in a particular setting or context, does that mean it's effective?" The long tail of blogging is dying - Guardian. Review: Camtasia for Mac - eQuixotic. Ultimately Camtasia for Mac is a beautiful piece of software that is intuitive and enjoyable to use - and bargain-priced at one third the cost of its admittedly more features-rich (but ugly and clunky) Windows comrade.

Artificial Intelligence Comes to Learning

CLO Magazine

The concept of the long tail most saliently reflected at Amazon means that any content, however niche, can find its ideal audience as long as the engine cataloging it and powering its discovery is up to the task. That it emphasizes efficiency and engagement as well as short-term and long-term goals? To address this, an AI platform continuously adjusts the content to focus on each individual’s weaknesses, ensuring that time is used efficiently and effectively.

Top 10 eLearning Predictions for 2010

Tony Karrer

It puts forward lots of suggestions for how knowledge workers can leverage technology to make themselves more effective. Organizations will need you to shift a it towards Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape. If you want to optimize total learner hours, then you make long courses aimed at lots of employees. She learned how to be an effective participant and this helped propel her to become a designer.

Thinking, Instructional Design, PWLE, Manufacturing, & Google

Big Dog, Little Dog

Another web idea dismantled by Keen is the concept of the "long tail" - the slow but gradual accumulation of sales by niche products such as books that could never have commanded shelf space in shops but can wait for buyers to find them on Amazon. Thinking is so over - Times Online. The idea that content on the web is "free" is mistaken: the hidden cost may be the demise of old media and entire art forms on which the free content depends.


Internet culture

Jay Cross's Informal Learning

Chief Learning Officer magazine , Effectiveness, April 2009. The long tail : When it comes to learning opportunities, small businesses, esoteric specialists and fast-moving teams traditionally have been short-changed. by Jay Cross. The Internet is so pervasive that Internet values are blowing back into real life. For example, I have no qualms about walking out of a boring presentation, even if I’ve been sitting in the front row.

Net, blogs and rock 'n' roll

Clive on Learning

Qualified or not, I must recommend David's book as a fascinating insight into myriad of ways in which technology is changing the way that new artists are discovered and these discoveries shared, with the effect that the 'long tail' really is wagging the (major label) dog.

Hot Topics in eLearning for 2009

eLearning Learning Posts

With all that is going on in terms of long tail learning and the business of learning , not to mention social and informal learning, there’s no surprise that there’s a lot of discussion around changes in design and instructional design as well as lots of discussion about new roles in this new world. Long live ADDIE! Effective Presentation Techniques , November 19, 2009.

How Course Creators Get Leads Through Content and Scale Revenue Through Smart Promotions with Marketing Professional Daniel Daines-Hutt


In this episode Daniel shares his strategies for creating his long form content, and some best practices you may want to try out to improve your production strategies. I’m joined by a special guest who I have known for quite a long time, Daniel Daines-Hutt from down under. It’s been too long. They can make videos and write all day long, they’re just not sure how to do it. But it was far more effective at doing its job.

Long Live?

Tony Karrer

Just got through reading - Long Live Instructor-Led Learning - by Saul Carliner, who is a person I know, like and respect. He had me scratching my head about Long Live what? Long Live – is actually an important issue being raised through this discussion that I'll get to below… Let me start with the fact that Saul and his article made no attempt to directly engage with any of the "bloggers" who he so quickly lumps together and dismisses. Long Live? Long Live what?

ASTD 100

The Future Business of Learning for Suppliers

Charles Jennings

However, if learning and development departments are going to operate efficiently and effectively, and provide real value to their organisation, they simply must do this. Following the vendor rationalisation process there were a small number of strategic suppliers, more preferred suppliers, a longtail’ of approved suppliers and an even longer one of non-approved suppliers who were excluded from bidding for further work with the company.

Ep9: Up-skilling your workforce to future-proof your organization


You’ve gone from teaching a class—you’re passionate about teaching and the effect that learning can have, and then you’ve gone into an organization where you’re going from a classroom to 17,000-ish plus people. Simon: [ 4:58 ] As you say, kind of one step removed—so how are you checking that that impact is resonating, that you’re having the same effect that you’d be having in a classroom, at scale? . 7:03 ] So, we got pretty good at assessing how effective our training was.

Listen: Discover Financial Services’ Jon Kaplan on tuition assistance programs and the importance of building trust among your learning team

CLO Magazine

Jon: I have a long history of trying things out that I don’t like. Mike: Yeah, that’s a pretty effective sell, “You wouldn’t want to.” ” That’s the only really effective way to do it. Like many bosses, Jon Kaplan thought he was a good leader. The results seemed to prove it.

Marketing Technology Landscape Supergraphic (2017)

Your Training Edge

The above long tail spreading is motivating because it shows a design that we commonly see in open digital platforms: some huge hits and a vast stretch of niche contributions. Also we all seen that platformization will gradually reform the “long tail” approach to the market technology. Nowadays, technology has penetrated every area either it is a marketing or any other department.