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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).

Market 246
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3 Key Aspects to Deliver Effective Product Knowledge Training

Infopro Learning

It is crucial for businesses to have enough knowledge and expertise to make customer interaction more effective and wholesome. This may happen when you have great products and a marketing team with the required product knowledge to satisfy customers. Every organization wants to have happy clients. Gain Sufficient Product Knowledge.

Knowledge 419
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The Key Components of an Effective Sales Training Program

Infopro Learning

An effective sales training program is not just a checkbox in the L&D leaders manual; it is the lifeblood that nurtures a high-performing sales team. But what truly constitutes an outstanding sales training program that stands out in today’s competitive market?  Audio recordings provide an option for on-the-go training.

Sales 221
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Integrated Marketing Strategies and AI in eLearning

Lambda Solutions

In today's digital landscape, the convergence of integrated marketing and Artificial Intelligence (AI) is reshaping the eLearning industry. This blog explores how organizations are leveraging AI-driven marketing strategies to reach learners effectively, personalize their eLearning experiences, and achieve outstanding results.

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ABM Success Recipe: Mastering the Crawl, Walk, Run Approach

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running?

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SaaS Unleashed: Building A Powerful B2B Marketing Strategy

eLearning Industry

Many of you may wonder which B2B marketing strategies are effective today. Stay with us to learn about the meaning and necessity of implementing digital marketing best practices and standing out from the crowd. This post was first published on eLearning Industry.

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Mastering Marketing Tactics for Your LMS: A Comprehensive Guide

Lambda Solutions

In the digital age, Learning Management Systems (LMS) have become indispensable tools for educational institutions, corporations, and organizations looking to deliver effective eLearning experiences. However, having a powerful LMS is only part of the equation; the other part is marketing it effectively.

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2019 State of Sales Coaching: Managers, Reps, and Enablement Pros Weigh In

Speaker: Henry Bruckstein, Founder at Canam Research, and Jake Miller, Product Marketing Manager at Allego

Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn why--and more--from the new 2019 State of Sales Coaching survey. Proven ways to overcome lack of time and other barriers to coaching that managers face.

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How ZoomInfo Solves Recruiting Pain Points

For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market. More specifically, having access to updated information lets you engage faster with ideal candidates searching the job market.

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Enhancing the Learning Experience by Leveraging Learner Analytics

Speaker: Seth Puri, EVP Global Sales and Marketing, Gutenberg Technology

The effective application of learner analytics requires a deep understanding of everything from delivering and tracking learning events, to interpreting and leveraging learning data to improve your future courses. Which analytics work best to determine course effectiveness. What’s next: the future of adaptive learning.

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The Roses and Thorns of an LMS Strategy: How to Flourish with the Right LMS

Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions

Effective marketing & monetization. There are many complex decision-making processes within your learning & development strategy and LMS lifecycle management, including: Selection. Implementation. Integration. And even more! Any of these steps could cause analysis paralysis for your team.

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The Future of Learning: How to Make Knowledge Accessible In The New Normal

Speaker: Dharshan Chandran, Product Marketing Manager at Whatfix

It's time for L&D leaders and practitioners to devise more long term strategies and methods to enable effective training to a distributed workforce. Join Dharshan Chandran, Product Marketing Manager at Whatfix, as he discusses how enterprises need to upskill their workforce by modifying their employee training methods.

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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.

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HR Secrets: How to Secure Executive Buy-In for Your HR Initiatives

Speaker: Steve Pruneau - Chief of Consulting Operations and HRIS solution architect at Free Agent Source Inc

Steve Pruneau, Solution Architect, is here to offer his expert insights in this webinar.