Effectiveness Methods RSS Sun 
Jay Cross
JUNE 28, 2009
But like Pontiacs and Oldsmobiles, old-school ROI’s day in the sun is waning. The more powerful the executive, the more likely he or she is involved in effectiveness — doing the right things rather than doing things right. Make a hypothesis of cause and effect. It’s difficult for them to give up models they understand well.
Learning Visions
JANUARY 7, 2008
Sometimes that means using technology solutions, where I need to know both what technology will be effective and how to implement it. Im coming late to the conversation - my aggregator hasnt been picking up your rss feed, lately, Cammy :-( I think Im a bit like you in the role I play in the process. 7:04 PM Laura Jaffrey said.
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