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How to Promote Your Online Courses With Google Ads

learnWorlds

Needless to say, Google Ads has a wide reach and can be effective in boosting your course sales, provided you get the targeting and the ad copy right. Google Ads will appear not just on the Google search engine but also on other platforms within Google’s Network , like YouTube , YouTube Display Network , and Google Partner websites.

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Online Marketing for Elearning Part III: Advertising

LearnDash

Content marketing is low cost but highly effective. It has a longevity that outlasts any advertisement, and is more effective at building and retaining a strong customer base. Even better, you have plenty of metrics to use to track the effectiveness of your ads. Not that you would use those for your online course.)

Market 230
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How to Improve the Search Experience on Higher Education Websites

Think Orion

Search experience is more than just a search bar at the top of your website. When a user lands on your website, it’s essential to help the user find the correct information as effectively as possible. Improving how people search on your website begins by figuring out how they currently discover and use it.

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Event Marketing: Your complete Guide for 2023

Think Orion

According to various benchmarks, trend reports, and marketers we speak with, Event marketing is one of the most effective marketing channels out there for generating new business and growing your network. And virtual conferences have not proven themselves yet for networking and sales. Thought Leadership and Networking Events.

Market 52
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From ‘have to learn’ to ‘want to learn’ at PwC France

Coorpacademy

Murielle Navarre, Head of Talent & Development, at PwC France, explains in this article published in The People Space how a new training resource gives employees more control and enjoyment as they upskill. With around 5,000 people working for PwC France, that’s a lot of people to keep up to speed.

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The future of SEO: Hacks to help skyrocket your traffic

learnWorlds

He went through various topics relating to SEO and talked about effective budgeting, boosting SEO traffic , growth, and conversion. As marketing costs continue to rise post-Covid, marketers need to create a budget to effectively plan initiatives that will help them thrive in uncertain times. Neil Patel, WOL 2022.

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Social Learning for Associations: What to Expect in a Modern LMS

Talented Learning

In a recent podcast interview with me , Arleen explained why social learning will play a more prominent role, going forward: “When we launched, social networking wasn’t built in. Associations are ideal for social learning because they’re designed to foster networking and interaction among professionals with common interests.