How to Create a DIY Green Screen Video Effect

TechSmith Camtasia

This visual effect is often called chroma key compositing or chroma keying. It is a post-production effect that allows video editors to replace backgrounds and insert footage or images into their scenes. This process can actually be very cost effective and easy to set up.

Online Marketing for Elearning Part III: Advertising

LearnDash

Content marketing is low cost but highly effective. It has a longevity that outlasts any advertisement, and is more effective at building and retaining a strong customer base. By using advertising dollars to promote your content, you can get it in front of more people more quickly.

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How to Create Engaging Course Content

LearnDash

For example, if your course is about teaching people search engine optimization techniques then when your learners apply the content they should see measurable results. Incorporating every “trick” in the book can actually have the opposite effect.

Online Reputation Management: 9 Techniques for the Prosperity of Your Brand

Your Training Edge

This could involve things as simple as reaching out to your customers to encourage them to leave a good review, to widening your content net so that you cover more platforms, and reach more people. People love to see businesses that are approachable and personable.

Features You Need to Know About eLearning Search Functions

Your Training Edge

However, with such an expanding online presence, the search capabilities for these learning platforms are constantly being adjusted and improved, and there’s a knack for getting your course positioned at the top of the rankings. Optimize for Predictive Search. Advanced Search Features.

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5 AdWords Marketing Tips for Your Online Course

LearnDash

Like running a full-page ad in the yellow pages back in the day, they allow businesses to target customers searching for specific terms. And because advertisers only have to pay for the people who click on their ads, it’s a great way to control your costs for effectiveness. That said, setting up an effective AdWords ad can be complicated for beginners, and if you don’t set up the ad strategically, you could be flushing a lot of your ad budget down the drain.

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Making the Move: Converting Training into Online Courses

360 Training

Effective instructional technologies and rich learning experiences coupled with flexibility and cost-effectiveness make elearning an ideal way for people to develop knowledge and learn new skills with ease. To help drive online success, combine useful content and effective instructional strategies. Effective planning is the key to success. Focus on combining text with memorable imagery and effective narration (if required) to get your message across.

Mobile Learning is On the Rise – Is Your Organization Ready?

OpenSesame

Recent research by Google has also found that nearly 40% of people search only on a smartphone in an average day as they look to meet immediate needs. As a result of this shift, more Google searches are happening on smartphones than computers. Improve social learning effectiveness. In particular, a state-of-the-art learning management system (LMS) can help to facilitate a smoother, more effective learner experience.

How To Use Green Screen In Your Marketing Videos

TechSmith Camtasia

This visual effect is often called chroma key compositing or chroma keying. It is a post-production effect that allows video editors to replace backgrounds and insert footage or images into their scenes. This process can actually be very cost effective and easy to setup.

Top Social Learning LMS Features

Talented Learning

In 2016, most people are accustomed to social media and the conventions associated with profiles, friends, posts, liking and sharing. Effective drip, drip, drip micro learning and marketing. Content tagging (new word for keyword metadata) and search by tag.

Social Learning for Associations: What to Expect in a Modern LMS

Talented Learning

” Social learning means many different things to many different people, so let’s take a step back, define our terms and then we’ll briefly look at the most attractive social learning features. Find-the-Expert function – people search and communication via chat, thread and email. Although classroom learning is effective, it can also be transactional. Social learning. It is essential for any association learning management system (LMS).

How to do SEO for eLearning in 3 easy steps

LearnUpon

Search Engine Optimization (SEO) is essential to successful marketing today. And effective SEO is as important to selling online courses as anything else. It does assume you know a little about search engine optimization already.

Discover Your Organization’s Learning Ecosystems

Watershed

While many learning opportunities are obvious, others can be subtle—such as informal conversations or impromptu Google searches. How do people approach their own professional development independent of formal learning efforts? Is there a compliance violation tracking system that you can use to determine whether training is effective? Look for all the ways people search for and find information.

What Is E-Learning Today?

looop

By the end of the 2000s, web-search and constant connectivity had given the world’s information to every employee, whenever and wherever they needed it, and e-learning seemed like a facile distraction rather than a critical performance enabler.

5 Creative Ways to Market Your eLearning on a Budget

Association eLearning

Hashtags are a fast, free way to gain additional exposure for your tweets, help people search for specific content on Twitter, and can be used in your marketing promotions to drive traffic to your Twitter profile. People love to see what they’re getting before they open their wallet. For added effect, you can insert an introductory screen or video clip at the beginning or end of your mini course explaining the benefits of taking your new online course.

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10 Search Engine Marketing Basics You Have to Master

DigitalChalk eLearning

Search engine marketing is a little like chess. In this post, I’ll be covering 10 search engine marketing (SEM) basics that you’ll need to master in order to succeed as a digital marketer. The fourth search engine marketing basic you’ll need to master is writing good text ads.

SEO For Course Creators and Membership Site Owners with Lindsay Halsey of Pathfinder SEO

LifterLMS

Lindsay shares what she has found to be the two common solutions to getting found on search engines like Google, Yahoo, and Bing. Lindsay recommends the tool AnswerThePublic that allows you to find what people search for based off of keywords to help you better position your content.

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Bob Little – Crystal Balling with Learnnovators

Learnnovators

Bob: You’re right that social media has transformed the way that PR works – and it’s increased its effectiveness immeasurably, at least in the business-to-business sector. So, in the end, it might be more effective and efficient to get the help of a professional whom you trust (and that’s a key phrase) rather than do it yourself. Learnnovators: You have been on a mission to help organizations “tell their stories to the people who need to hear them”.

Search Engine Optimization (SEO) Can Help Your Online Course

DigitalChalk eLearning

Search Engine Optimization (SEO) refers to designing your website so that it appears in the non-paid, “organic” section of search results when people search key phrases on sites like Google, Yahoo, and Bing.

The scarcity of attention rule

The Learning Circuits

But all to often I see people searching Google first, looking for answers and getting thousands of search results (informal learning) or having mind-numbing access to those thousands of online courses through enterprise libraries (formal learning), both of which are resulting in a quick-hit, good luck knowing how 'right' the answer is, learning experience. Frankly it scares me how many people take the Internet at face value.

Improving Informal Learning

Big Dog, Little Dog

Two recent posts got my attention -- Tony Karrer's Reduce Searching Start Talking and Harold Jarche's Effective knowledge sharing. The second reason why informal learning is less efficient is that searches often end in failure.