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Online Marketing for Elearning Part III: Advertising

LearnDash

They would much prefer to continue with their content marketing strategy —and for good reason. Content marketing is low cost but highly effective. It has a longevity that outlasts any advertisement, and is more effective at building and retaining a strong customer base. The first step is to have the right strategy.

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How to Utilize Retargeting Strategy to Increase Enrollments (Lower CPA)

Think Orion

That being said, there is a marketing strategy that can allow higher education establishments to make a big impact without spending extravagantly on marketing. The strategy we’re talking about is called “retargeting”. Retargeting based on what people search. This strategy can get a student to visit your website again.

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Personal Branding Guide: How to Build Your Brand Strategy

learnWorlds

This guide will discuss why personal branding is important, give you a strategy to create a personal brand, and show you some examples of influencers who have built successful personal brands. 2 How to Create a Personal Branding Strategy: Step-by-Step Guide. How to Create a Personal Branding Strategy: Step-by-Step Guide.

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Right Content, Right Place, Right Time: From Omnichannel to Multiexperience Content

Xyleme

According to recent research conducted by Technology & Services Industry Association (TSIA ) , people searching for product help expect to be able to find information on more than a dozen unique digital channels , from Google and YouTube to chat bots and social media platforms. . It has to start with content strategy. .

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How to Improve the Search Experience on Higher Education Websites

Think Orion

Search experience is more than just a search bar at the top of your website. When a user lands on your website, it’s essential to help the user find the correct information as effectively as possible. Improving how people search on your website begins by figuring out how they currently discover and use it.

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8 Dos and Don’ts of Distributing Corporate Videos on Various Online Platforms

fewStones

In this article, we’ll guide you through some simple do’s and don’ts, along with a few tips for effectively sharing your corporate videos. Optimize Videos for SEO Incorporate commonly searched words into your video’s title and description. Think of it as placing your video in the right place so people can find it easily.

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How to Promote Your Online Courses With Google Ads

learnWorlds

Needless to say, Google Ads has a wide reach and can be effective in boosting your course sales, provided you get the targeting and the ad copy right. Why You Should Use Google Ads in Your Digital Marketing Strategy Business owners all over the world use Google ads in their marketing campaigns. What is Google Ads ? billion users !).

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