Why we hate to lose: using emotion to drive learning objectives
CLO Magazine
OCTOBER 18, 2019
researcher and learning consultant for Saba Studio Charlotte Hills. When it comes to applying these insights to emotions, Hills and Simon Rupniak, head of learning design at Saba Studio, recommend three things to try: Seek out emotive content. According to loss aversion theory, most people don’t want to lose their big bank of points.
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