Stop Guessing: Improve UX with Eye Tracking from myGaze and Morae

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The Toyota mega drop down is effective in quickly providing MPG information for vehicles. The data is easy to use with your statistics software of choice (e.g., MATLAB, SPSS, Excel) to run statistical analyses, create tables and graph results. Guest post by Daniel Trifonov.

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How to Make an Animated Explainer Video (Step-By-Step Guide)

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In a lot of cases, with just a little know-how, determination, and, of course, a video editor like TechSmith Camtasia , anyone can create a great animated explainer video. Animations & Effects. A fast and easy way to get a video online is to use TechSmith Sceencast.

5 Popular Ways to Increase Conversion Rates with Video

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Throughout this post I’ll share some examples of how TechSmith has successfully used videos in several ways to increase conversion rates. Just so we’re clear, at TechSmith, we use Eugene Schwartz’s five levels of awareness.

10 Overlooked Benefits of Using eLearning Infographics

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Online learners have the opportunity to evaluate every idea, statistic, or step before moving onto the next item in the eLearning infographic. Numerous studies have shown that the human mind remembers images and graphics more effectively than text.

When Consumers are Product Aware, Use Videos to Seal the Deal

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Plus, it provides statistics so you know if a lead watched an entire video or even watched a video multiple times. The post When Consumers are Product Aware, Use Videos to Seal the Deal appeared first on TechSmith Blog. Hooray!

Tips for Adding Visuals to Your Social Media

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According to video statistics released by Adobe, “shoppers who view video are 1.81 For example, here at TechSmith, we have completely changed how we serve up tutorial content. Don’t increase your number of or frequency of posts, but rather, increase the effectiveness of your posts.

8 Surprising Ways to Use Microlearning Activities in Your Online Training Course

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Employees assimilate information more effectively when it’s in small doses. For example, one infographic features the COI guidelines, blending images with statistics and facts to improve knowledge retention. Are you making the most of your microlearning online training resources?

How To Use Visual Communication and Why It Matters

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At TechSmith, we often interview customers to learn how they use visuals in their jobs, and will record the calls rather than just relying on handwritten notes. Read on to learn four important reasons why visual communication is crucial in order to effectively deliver a meaningful message.

How to Nurture Leads with Video Marketing

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So even combining images with text that pops up to share your message is more effective than a stand-alone image with surrounding text. The post How to Nurture Leads with Video Marketing appeared first on TechSmith Blog.

Dominate Your Slack Channels with Visuals

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According to some statistics , people spend 33 minutes a day just attempting to schedule meetings, and 47 percent say they spend too much time in meetings throughout the day. The post Dominate Your Slack Channels with Visuals appeared first on TechSmith Blogs.

How to Nurture Leads with Video Marketing

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So even combining images with text that pops up to share your message is more effective than a stand-alone image with surrounding text. The post How to Nurture Leads with Video Marketing appeared first on TechSmith Blogs.

How to Nurture Leads with Video Marketing

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So even combining images with text that pops up to share your message is more effective than a stand-alone image with surrounding text. The post How to Nurture Leads with Video Marketing appeared first on TechSmith Blog.

Content Marketing 101

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Indeed knows that its visitors don’t just visit the site to search for jobs, but that they also want to see deeper statistics that reflect the state of their job hunt and the health of their industry. The post Content Marketing 101 appeared first on TechSmith Blogs.

How to Train Faculty to Create Quality Online Courses

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They can use colorful visual aids to make their points, which are often difficult to use effectively in a big lecture hall, as well as music, backgrounds, animations, green screen, and more, to make topics easier to learn.