The Importance of Implementing a Marcom Strategy for Continuing Education
OCTOBER 22, 2015
So, if your association is marketing continuing education (CE) to members and nonmembers, it’s going to need a marcom strategy based on detailed market research and a solid marketing plan. If your audience is older, you might consider print advertising like magazines and industry publications to get your message into their hands. Step 4: Decide your budget and implementation strategies.