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Should Marketing Review eLearning Courses?

Association eLearning

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out. I am a marketing person, I am not an instructional designer.

Market 220
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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).

Market 246
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How Important Is Localizing Your Elearning Content For Sales And Marketing Team

Swift eLearning Services

In a broader way, eLearning localization is understood as translating eLearning content into the language of the new target audience.

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Free eBook: Digital Content Marketing Strategy For eLearning Marketers: An Essential Guide

eLearning Industry

With so many competing eLearning companies on the market, the odds are that multiple organizations are offering similar content marketing solutions. This post was first published on eLearning Industry. To solve that problem, brands can use content to establish credibility.

Market 69
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12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.

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8 Topics To Cover In Your New Marketing Leadership Training Programs

eLearning Industry

Marketing takes many different forms in the corporate world. However, these 8 topics are crucial for marketing leadership development. This post was first published on eLearning Industry.

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Integrated Marketing Strategies and AI in eLearning

Lambda Solutions

In today's digital landscape, the convergence of integrated marketing and Artificial Intelligence (AI) is reshaping the eLearning industry. This blog explores how organizations are leveraging AI-driven marketing strategies to reach learners effectively, personalize their eLearning experiences, and achieve outstanding results.

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The Roses and Thorns of an LMS Strategy: How to Flourish with the Right LMS

Speaker: Amanda Davis, Chief Experience Officer and Liam O'Malley, VP of Association Solutions

Is your organization or association leaning into the always-evolving eLearning environment to ensure you have the tools and content to remain relevant through all this change? Effective marketing & monetization. Implementation. Integration. And even more! November 16th, 2022 at 12:30pm PT, 3:30pm ET, 7:30pm GMT.

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Enhancing the Learning Experience by Leveraging Learner Analytics

Speaker: Seth Puri, EVP Global Sales and Marketing, Gutenberg Technology

The importance of learner analytics is well understood among the eLearning community – but practical knowledge of how to capture and use those numbers is much harder to find. Fortunately, we’re here to help.

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Localization: Revolutionize Your Global Content Strategy

Speaker: Zak Haitkin, Localization Manager

Organizations need to ensure that their brand is experienced as intended if they want to have an influence on the global market and increase overall satisfaction. Localizing your content will show your commitment to improving company culture, and how much you genuinely value your customers, employees, and their experiences.

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View from the C-Suite: ROI and the Triple Bottom Line of Learning

Speaker: Jerry Zandstra, Co-Founder, Inno-Versity, and Miriam Taylor, Chief Learning Strategist, Inno-Versity

This is an economic fact; and while world-class corporate offices with highly paid executives on several continents may not bring the word “scarcity” to mind, every organization, no matter its balance sheet or market cap, has limited resources. There is only so much money and time to go around.

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2019 State of Sales Coaching: Managers, Reps, and Enablement Pros Weigh In

Speaker: Henry Bruckstein, Founder at Canam Research, and Jake Miller, Product Marketing Manager at Allego

Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn why--and more--from the new 2019 State of Sales Coaching survey. Virtually every sales organization sees the value of good sales coaching. So why do so few organizations do it systematically and well?