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Thriving in the Net-Work Era

Jay Cross

Before industrialization, work was local or industry meant cottage-industry. About three hundred years ago, work became an organizational matter. Factories require groups of people working together. Clocks measure working hours instead of the sun. Frederick Taylor uses time-and-motion studies to find the one best way to do individual pieces of work. Xerox Learning, DDI, Forum Corporation, and hundreds of other “instructional systems companies” sprung up.

Not Your Father’s ROI

Jay Cross

At the same time, we are shifting into an era in which knowledge work and learning occur where re-engineered business processes collide with a participative and interactive ecology of information flows. But like Pontiacs and Oldsmobiles, old-school ROI’s day in the sun is waning. In an environment of continuous flow and interaction, there’s a need to consider an emerging metric: return on investment in interaction (ROII).

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