10 Search Engine Marketing Basics You Have to Master

DigitalChalk eLearning

Search engine marketing is a little like chess. Many instructional designers and eLearning professionals struggle with the marketing aspects of their online courses and businesses. There is such much to learn before you can successfully market your online courses and increase your course sales. In this post, I’ll be covering 10 search engine marketing (SEM) basics that you’ll need to master in order to succeed as a digital marketer.

Search Engine Optimization (SEO) Can Help Your Online Course

DigitalChalk eLearning

Search Engine Optimization (SEO) refers to designing your website so that it appears in the non-paid, “organic” section of search results when people search key phrases on sites like Google, Yahoo, and Bing. SEO is the process of optimizing your site for phrases that people use when searching so that your website is displayed in the “organic” search results. The title of your webpage is the most important placement of search phrases.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 Smart Tips for Improving Video SEO

Hurix Digital

A 5-year-old start-up, Fintech, was doing it’s best to improve its rankings on the search engine. Fintech decided to use the learnings from the competitor analysis and incorporate a video in their digital marketing strategy. Currently, their website ranks at the top in a Google search! Videos on the Search Engine. If you search ‘Yoga’ in Google, your primary results on the top of the page will be all videos about Yoga Poses, 15 mins Morning Yoga, etc. .

Video 40

7 Smart Tips for Improving Video SEO

Hurix Digital

A 5-year-old start-up, Fintech, was doing it’s best to improve its rankings on the search engine. Fintech decided to use the learnings from the competitor analysis and incorporate a video in their digital marketing strategy. Currently, their website ranks at the top in a Google search! Videos on the Search Engine. If you search ‘Yoga’ in Google, your primary results on the top of the page will be all videos about Yoga Poses, 15 mins Morning Yoga, etc. .

Video 40

Features You Need to Know About eLearning Search Functions

Your Training Edge

However, with such an expanding online presence, the search capabilities for these learning platforms are constantly being adjusted and improved, and there’s a knack for getting your course positioned at the top of the rankings. With estimates suggesting that workers spend around 20% of their day searching for the right content, not only is this impacting their ability to learn effectively, it’s also wasting everybody’s time. Optimize for Predictive Search.

Search 100

How To Dethrone Google, and Who Will Likely Do It (Hint: Not Facebook)

Coffee and Design

As Google already is, they must fight to maintain the value that they have built for their market. This news of Google’s innovative big idea was posted on their blog, sandwiched between posts about machine learning and trends that they’ve found in recent searches. They are still in the advertising, search, and mail sectors, competing for second place. Hopefully they’re not just focusing on the enterprise market. Really enjoyed your post @derekbrown.

Google 121

SEO For Course Creators and Membership Site Owners with Lindsay Halsey of Pathfinder SEO

LifterLMS

Lindsay shares what she has found to be the two common solutions to getting found on search engines like Google, Yahoo, and Bing. The first solution is hiring an agency where they do most of the work for you, and the other is a DIY solution where you work to put together courses, blog posts, and other content marketing strategies. This is a place where we really see people struggle is putting pen to paper. Does that hurt people from an SEO perspective or not really?

Site 67

How to do SEO for eLearning in 3 easy steps

LearnUpon

Search Engine Optimization (SEO) is essential to successful marketing today. It does assume you know a little about search engine optimization already. Each keyword should be a word that people searching for your course would use – so avoid jargon known only to people who are already experts, and use plain language wherever you can. Google and other search engines pay a lot of attention to the title of a page.

How to Create Relevant Training: An Interview with Bob Pike

TechSmith Camtasia

A lot of people that we talk to and hear from aren’t necessarily trainers, but they end up in that job of doing training. You might be a tech support specialist or an engineer, but you have the knowledge you need to share with your customers and coworkers. VP of Marketing.