article thumbnail

10 Search Engine Marketing Basics You Have to Master

DigitalChalk eLearning

Search engine marketing is a little like chess. Many instructional designers and eLearning professionals struggle with the marketing aspects of their online courses and businesses. There is such much to learn before you can successfully market your online courses and increase your course sales.

Search 40
article thumbnail

Higher Education SEO Tips Improve Organic Traffic

Think Orion

However, in order to get more eyes on your school, college or university, you need search engine presence. Higher Education SEO is important because it can help your school or university to rank higher in search engine results pages (SERPs), which can lead to increased search engine visibility and more potential students.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Sell Video Courses Online

Think Orion

Online video consumption continues to grow, and it’s no secret that the market for online courses is enormous. The video-on-demand market worldwide is projected to reach a revenue of US$159.90 Creating High-Quality Video Content Every niche has an audience, from online cooking classes to digital marketing masterclasses.

Video 52
article thumbnail

Search Engine Optimization (SEO) Can Help Your Online Course

DigitalChalk eLearning

Search Engine Optimization (SEO) refers to designing your website so that it appears in the non-paid, “organic” section of search results when people search key phrases on sites like Google, Yahoo, and Bing. If the search engine is unable to read your content, your webpages will not appear in the search results.

Search 40
article thumbnail

How to Promote Your Online Courses With Google Ads

learnWorlds

Creators, online coaches, and edupreneurs use search engine marketing in addition to other marketing and sales methods to find success! Google Ads will appear not just on the Google search engine but also on other platforms within Google’s Network , like YouTube , YouTube Display Network , and Google Partner websites.

Google 98
article thumbnail

Improve SaaS SEO in 8 easy steps: Get Started Today!

Think Orion

But there’s one topic which is frequently discussed and it is Search Engine Optimization (SEO). SEO is rightly considered by many marketers as one of the most important features of digital marketing. This is a problem because search engines don’t know which URL to show first.

article thumbnail

The future of SEO: Hacks to help skyrocket your traffic

learnWorlds

The advice was spot-on – so much so that many digital entrepreneurs and course creators considered themselves lucky to be at the right place and time to get direct feedback from the successful marketer on their questions. Hack #1: Develop a marketing budget. Hack #1: Develop a marketing budget. TABLE OF CONTENTS.

Help 52