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7 product marketing best practices for technical marketers

Appsembler

Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a specific audience with different communication styles and buyer journeys. Product marketing already requires a deep level of understanding of how your product works. The numbers back this up.

Market 98
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Navigating Education Sales with Tech: From Awareness to Enrollment

Academia

Reading Time: 3 minutes In the ever-evolving domain of education, an efficient sales process is pivotal to ensuring seamless enrollment and growth for educational institutions. The art of education sales goes beyond conventional marketing strategies; it’s about understanding the unique needs of educators, students, and administrators.

Sales 52
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Top 10 Training Portals

Ed App

With the advancement of online technologies, companies now have access to a variety of training portals that can help them produce quality learning materials and manage their employee training processes. To help you find the best training solution, we’ve rounded up the top 10 training portals available online.

Portal 75
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Best Digital Sales Rooms for 2021 (And How to Use Them)

BigTinCan

Digital sales rooms are quickly gaining popularity with sales teams , and for good reason. They make it easier for buyers to use or consume the documents you send, while giving sellers and marketers in-depth insights into what content is actually working to move the sale along — so they can sell more, faster. .

Sales 105
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7 Developer Marketing Best Practices

Appsembler

While developer marketing isn’t exactly a new concept, it’s becoming more and more important as developers take increasing control over software purchasing decisions. Combine that with how traditional sales and marketing techniques don’t work well on developers, and what you get are organizations searching to find a new approach.

Market 92
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Developer Marketers, Here’s How You Can Request a Raise

Appsembler

As a developer marketer, you’re in high demand and play an important part of any software company, particularly those that market developer-first products. You have unique skills in a growing and technical market, but are you getting paid at market value? Developer Marketing Works. Are you paid what you deserve?

Market 98
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What is Developer Marketing?

Appsembler

In this article, we will explore the fascinating realm of developer marketing and its significance in driving product awareness, adoption, and advocacy among software developers. Key Takeaways: Developers hold substantial influence in software purchasing decisions, making developer marketing a vital focus for software companies.

Market 52