Search

Tony Karrer

This post likely will be quite a bit different because I'm convinced that most people have used different search tools enough that they are pretty comfortable with their current search behaviors. My intent here is to possibly expand the options for the average knowledge worker to be able to search a bit better than they do today. Yes, I personally use Google 95%+ for searching. But I do sometimes jump to other search engines. Search.

Search 101

10 Search Engine Marketing Basics You Have to Master

DigitalChalk eLearning

Search engine marketing is a little like chess. In this post, I’ll be covering 10 search engine marketing (SEM) basics that you’ll need to master in order to succeed as a digital marketer. By the time you’re done reading, you’ll be ready to get your feet wet in the world of search engine marketing, and will have a much better idea of the resources you’ll need to continue your learning journey.

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Features You Need to Know About eLearning Search Functions

Your Training Edge

However, with such an expanding online presence, the search capabilities for these learning platforms are constantly being adjusted and improved, and there’s a knack for getting your course positioned at the top of the rankings. With estimates suggesting that workers spend around 20% of their day searching for the right content, not only is this impacting their ability to learn effectively, it’s also wasting everybody’s time. Optimize for Predictive Search.

Search 100

Search Engine Optimization (SEO) Can Help Your Online Course

DigitalChalk eLearning

Search Engine Optimization (SEO) refers to designing your website so that it appears in the non-paid, “organic” section of search results when people search key phrases on sites like Google, Yahoo, and Bing. SEO is the process of optimizing your site for phrases that people use when searching so that your website is displayed in the “organic” search results. The title of your webpage is the most important placement of search phrases.

Wondering What YouTube Has to Say About Captioning YouTube Videos?

3Play Media

SEARCHABLE: Also, Google and other search engines can’t watch a video. What about all the incredible keywords and search terms you have in your video? ENGAGING: At its core, captioning helps people understand more. Regardless, captions help all users engage more, which keeps them watching your video longer – which search engines reward in rankings. Speaking Of … Can You Search for That?

6 great tools to help determine the title of your next course

Superb Learning

A good course title can help improve brand recognition, set you apart from the competition and also give people a general idea of what your course is about. This will allow you to build a title that is relevant to your intended audience and matches the types of terms that they search.

How to Create Engaging Course Content

LearnDash

For example, if your course is about teaching people search engine optimization techniques then when your learners apply the content they should see measurable results. Creating a course is usually about two things: the content and how it’s delivered. At the very core the course content needs to deliver upon any promises.

Amusing Findings in Keywords

Tony Karrer

Quick update (1/5/2008) - I feel much better now - 3 people have searched and found me through the highly relevant search - incredibly cool elearning guy. So the comment that I may be messing with search results and making myself even more lame seems to be turning out correct. While I had dismissed it, I'm now no longer #1 for the search - top ten lamest people - even though I was yesterday before Google spidered this page.

RFP 100

How To Dethrone Google, and Who Will Likely Do It (Hint: Not Facebook)

Coffee and Design

This news of Google’s innovative big idea was posted on their blog, sandwiched between posts about machine learning and trends that they’ve found in recent searches. They are still in the advertising, search, and mail sectors, competing for second place. No one will beat Google at their own game of traditional search, a great email client, aggregation of video content, or a robust advertising stream. Really enjoyed your post @derekbrown.

Google 121

Is Tech Adapting to Us for eLearning? (Part One)

eLearningMind

It’s a lesson that was learned by virtually every failed search engine before (and after) Google. By creating intelligent algorithms that made search results more personal, more geographically-sensitive, and ultimately more specific, Internet users spent less time search and more time discovering. It’s how Google now controls 69 percent of the global search engine market.

Why is Digital Marketing Important?

Learnloft

However, whenever people need help from a digital marketer, they search for them on google. And search on google, college graduates and people from different backgrounds are taking help from digital marketing agencies.

7 Smart Tips for Improving Video SEO

Hurix Digital

A 5-year-old start-up, Fintech, was doing it’s best to improve its rankings on the search engine. Currently, their website ranks at the top in a Google search! Videos on the Search Engine. If you search ‘Yoga’ in Google, your primary results on the top of the page will be all videos about Yoga Poses, 15 mins Morning Yoga, etc. . These days, most searches on Google contain a video link. People remember good videos. .

Video 40

7 Smart Tips for Improving Video SEO

Hurix Digital

A 5-year-old start-up, Fintech, was doing it’s best to improve its rankings on the search engine. Currently, their website ranks at the top in a Google search! Videos on the Search Engine. If you search ‘Yoga’ in Google, your primary results on the top of the page will be all videos about Yoga Poses, 15 mins Morning Yoga, etc. . These days, most searches on Google contain a video link. People remember good videos. .

Video 40

Wondering What YouTube Has to Say About Captioning YouTube Videos?

3Play Media

SEARCHABLE: Also, Google and other search engines can’t watch a video. What about all the incredible keywords and search terms you have in your video? ENGAGING: At its core, captioning helps people understand more. Regardless, captions help all users engage more, which keeps them watching your video longer – which search engines reward in rankings. Speaking Of … Can You Search for That?

SEO For Course Creators and Membership Site Owners with Lindsay Halsey of Pathfinder SEO

LifterLMS

Lindsay shares what she has found to be the two common solutions to getting found on search engines like Google, Yahoo, and Bing. Lindsay recommends the tool AnswerThePublic that allows you to find what people search for based off of keywords to help you better position your content. And the other solution is DIY, where you bridge together courses, tools, and a lot of sweat equity to try to help get your site more visibility in the search engines.

Site 67

How to do SEO for eLearning in 3 easy steps

LearnUpon

Search Engine Optimization (SEO) is essential to successful marketing today. It does assume you know a little about search engine optimization already. Each keyword should be a word that people searching for your course would use – so avoid jargon known only to people who are already experts, and use plain language wherever you can. Google and other search engines pay a lot of attention to the title of a page.

Spotlight On…You!

eLearning Weekly

This tells me that people are increasingly seeking employment (no real surprise, I suppose). There are a few big advantages for doing this: You’ll get exposure on a blog that is read by thousands of people each month. Your profile will be indexed by search engines, so your name may begin showing up when people search for certain keywords. Over the past few months, I’ve been excited to see traffic to my blog increase rapidly.

The scarcity of attention rule

The Learning Circuits

But all to often I see people searching Google first, looking for answers and getting thousands of search results (informal learning) or having mind-numbing access to those thousands of online courses through enterprise libraries (formal learning), both of which are resulting in a quick-hit, good luck knowing how 'right' the answer is, learning experience. Frankly it scares me how many people take the Internet at face value.

How to Create Relevant Training: An Interview with Bob Pike

TechSmith Camtasia

A lot of people that we talk to and hear from aren’t necessarily trainers, but they end up in that job of doing training. You might be a tech support specialist or an engineer, but you have the knowledge you need to share with your customers and coworkers.