3 Short or Long? So, whether to keep your video content short or long in length is a decision you must take keeping your target customers in mind. Position yourself as an aspiring learner who has just typed a long tail keyword searching for a specific answer, and ask the question “why should I watch this particular video in answer to my question?” Reading Time: 6 minutes Do you know which is the second largest search engine after Google in 2018? MORE

I personally would bet against training as publisher of formal learning in the long-term. Lee Enterprises, down 97.3% Incremental changes, e.g., going from face-to-face in a classroom to virtual classroom or courseware, likely are not going to be sufficient in the long run. This is a very strange time. While increasing amount of concept work and the pace of change puts a premium on learning, the business of learning faces an incredibly difficult time. MORE

Long Tail Blogging is Dying? The secret sauce to successful Enterprise 2.0 Enterprise 2.0 (8). Enterprise (14). eLearning Learning Hot List. June 26, 2009 to July 3, 2009. Top Posts. The following are the top posts from featured sources based on social signals. New skills for learning professionals - Informal Learning , July 1, 2009. eLearning Technology , July 2, 2009. The Corporate Moodle: A Tipping Point? Learning Visions , June 26, 2009. MORE

In enterprises, I think we need to focus more of our efforts in the small niches of interests and topic areas. This is exactly what Chris Anderson talks about in the Long Tail. I relate to what Nick Carr was saying about " Abundantly abundant abundance " Carr was referring to the overload of video, graphics, photos, and pages in MySpace, Facebook and many other personal Social Networking tools. The overload causes fatigue, exhaustion and confusion. MORE

I'm going to be moderating a CalTech MIT Enterprise Forum that looks at Entrepreneurial Opportunities in eLearning - basically where do we mutually see a good opportunity to create a successful eLearning Startup. Technology's Impact on Learning and Education is Greatly Underestimated We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run. It can be from anyone as long as it gets her credit from her high school. MORE

It's worth taking a look at some of these: Enterprise 2.0 Definition (via Andrew McAfee ): the use of emergent social software platforms within companies, or between companies and their partners or customers HR & Org Implication: Enterprise 2.0 This means: providing solutions beyond traditional training / courses working closely with other parts of the organization including Enterprise 2.0, Thus, we must look to provide value in the long tail of learning. MORE

SharePoint 2007: Gateway Drug to Enterprise Social Tools :: Personal InfoCloud , March 16, 2009. With all that is going on in terms of long tail learning and the business of learning , not to mention social and informal learning, there’s no surprise that there’s a lot of discussion around changes in design and instructional design as well as lots of discussion about new roles in this new world. Long live ADDIE! Enterprise (539). Enterprise 2.0 , August 1, 2009. MORE

The best content ranks for thousands of long tail keywords. Brendan Hufford: I had been following Peter for a long time. He hit me with a long form sales page and on that sales page, there was a little section that said two things. You’ve seen enterprise clients, and then you have this deep knowledge on SEO. MORE

There was also discussion on my blog around the fact that in corporations there is a limit to what we can do as a training organization (see Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape ). All of this makes me wonder: Do educational institutions and corporate learning & development departments have responsibility for supporting Long Tail Learning? MORE