Think Orion

APRIL 6, 2023

Event marketing is a form of marketing that involves creating and promoting an event to generate buzz, build brand awareness, and drive sales. Each day, hundreds of events are planned and posted online as we speak. Most of us are aware of how event marketing strategies are helping organizers to increase attendees.

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Think Orion

SEPTEMBER 30, 2022

Event marketing remains the most direct and highly effective strategy for US businesses to secure leads. Previous studies have identified that 79% of businesses were generating sales during events, while 31% considered events as the most effective marketing channel. . To-Do List for Pre-Event Marketing.

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Think Orion

JANUARY 3, 2023

Welcome to your guide to event marketing in 2023. We will share the best practices for promoting your event, get sponsorship registrations, how to align your tracking and how your marketing department can work together with the other departments. Have you ever been to a marketing event before?

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Think Orion

MAY 7, 2023

An event marketing audit is a review of your marketing plan, objectives, strategies, and current a ctions of your event business. A successful audit will help you pinpoint your marketing strengths and weaknesses. Here are five reasons a marketing audit is a good idea for every event business.

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Think Orion

SEPTEMBER 21, 2022

Social media has become essential to not only engage with your target audiences but a crucial tool to generate high-quality leads. Due to their dynamic nature, social media generally offer a higher rate of engagement and conversions. Another important element of social enrollment marketing is its ability to provide leads by location.

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LearnDash

SEPTEMBER 11, 2020

Virtual events give your learners an opportunity to connect socially and add to the value of your course. In reality, they require a lot of time to develop new material, market to new learners, moderate and support. Beyond this, virtual events give you a chance to promote something new for your course and generate excitement.

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Think Orion

SEPTEMBER 21, 2022

Event turnout isn’t always easy, especially if you’re relying solely on organic reach. Continue reading for our strategies and tips on top marketing channels to increase event attendance in Thailand. This is one of the driving factors of why we created this blog post about how to increase event attendance in Thailand.

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Think Orion

FEBRUARY 23, 2023

Are you planning to start content marketing activities to promote your event but don’t know how? We’ll walk you through the 12 best content marketing tactics to make your next event successful. Content marketing for events requires creative brainstorming to establish a positive reputation to promote an event.

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Think Orion

SEPTEMBER 18, 2023

Sponsorship and partnership is the most effective way to promote an event with a powerful return on investment. But to make your event a success, marketing collaboration is required. Elevating events through sponsorship and partnerships helps you boost visibility, reach, and value. It’s not just about money.

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Think Orion

MAY 15, 2023

In today’s digital landscape, hosting virtual events has become essential for businesses and organizations. But how can you make your virtual event stand out? To help you succeed, here are some key best practices of virtual events backed by statistics: Virtual events are cost-effective. What is a Virtual Event?

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fewStones

APRIL 12, 2024

SaaS businesses are notoriously challenging to market due to the intangible nature of their products. These videos build social proof and credibility, reassuring potential customers about the quality and reliability of the solution. Let’s find out here: 10 Ways to Market Your SaaS Business Using Corporate Videos 1.

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Think Orion

AUGUST 28, 2023

Product launch events are a time to celebrate your efforts and showcase what you’ve done. What is a product launch event? A product launch is an event that serves as a debut for your new product as it gets introduced to the market. Yes, that’s all you need for a successful product launch event.

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Think Orion

JULY 30, 2023

Welcome to the exciting world of sports event marketing! With impressive marketing campaigns, you are sure to win the sports event marketing game. Effective promotion ideas for sporting events increase exposure, create a positive public image, connect with a potential audience, and improve brand visibility.

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Think Orion

AUGUST 28, 2023

As an event marketer, we love to have an event landing page that drives traffic and conversions. It is one of the best ways to spread the word and inform the target audience about the event. But do you know what exactly is an event landing page? Drive eyeballs and RSVPs with a fantastic landing page.

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LearnDash

JULY 16, 2020

You want to build your email lists to better market your online course offerings. Email is one of the oldest and most reliable forms of marketing on the Internet, yet somehow, it is simultaneously the easiest to get wrong, while also being the easiest to get right. Build a marketing list. Here’s what you need to know.

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Think Orion

JANUARY 10, 2023

Even since COVID-19 forced businesses to operate remotely, we have been seeing more virtual events hosted lately. And virtual events are not only hosted by any particular industry. In fact, we’ve been seeing more and more virtual events organized by the entertainment industry. What is Virtual Event Marketing?

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Think Orion

MAY 14, 2023

TikTok is a relatively new social media platform to promote events online and interact with the target audience. With the ability to capitalize on viral trends, ad promotion, influencer marketing and video-sharing, TikTok has become one of the most popular for event promotion.

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Think Orion

MARCH 25, 2023

There are countless tactics you can use to promote your event using Facebook. In this article, we will go through a step-by-step guide on how to use Facebook events to get more attendees for your next event. Enter, Facebook Event response ads. Read on to learn what makes Event response ads so STRONG!

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Appsembler

APRIL 5, 2022

In a recent podcast with OpenView Venture Partners titled “Developers, Developers, Developers…and Marketing,” Francesca Krihely, Senior Director of Developer Experience at Snyk, spoke about how to build and engage a developer community. To raise developer awareness of the other options, MongoDB focused on social proof.

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Think Orion

JUNE 25, 2023

Events are excellent opportunities to get your brand noticed. Worldwide event marketing has become one of the most effective channels to drive business growth. But why do event marketers want to get sponsors for events? The sponsorship sub-segment in the global event industry is expected to reach $710.7

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Appsembler

AUGUST 10, 2022

Compared to generalist marketers, technical and product marketers need to adjust their product’s positioning and messaging to appeal to a specific audience with different communication styles and buyer journeys. Product marketing already requires a deep level of understanding of how your product works. The numbers back this up.

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Association eLearning

JUNE 6, 2013

One of those social media users is bound to be in your industry so it’s time to get smarter about how we use social media to connect to followers, members, prospects, thought leaders, and board members. Recently, Maddie Grant at Social Fish presented on the topic of engagement in online communities. 2) Social Learning.

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Think Orion

JULY 10, 2023

Event marketing is a powerful tool for businesses to drive sales and enable them to connect with their target audience. As the budget for marketing has increased overall, it has become imperative to measure and calculate the ROI. But what is event ROI?

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Think Orion

JANUARY 2, 2023

Gamification remains a popular strategy to capture audience attention and to keep customers engaged with brand marketers for well over a decade. This can be to a website, online communities, learning management systems, social network profiles, and live events. What is Event Gamification? billion USD.

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Think Orion

MAY 6, 2023

Event marketing involves creating and promoting events to generate buzz, build brand awareness, and drive sales. Facebook is the top-rated platform for event marketing due to its large user base, targeted advertising, and interactive features. What is Facebook Event Marketing?

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Think Orion

DECEMBER 18, 2023

As competition increases for universities and colleges, marketing technology stack in higher education becomes increasingly popular. A well-structured and optimized marketing technology will help you attract, nurture, and convert leads. But do you know what is a marketing technology stack in higher education?

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fewStones

JANUARY 11, 2024

Do you want to create effective marketing videos to boost your business or brand but don’t know what topic to tackle? For instance, if you’re selling fitness equipment, create a marketing video where a customer talks about their fitness goals and how your equipment helped them achieve them. Don’t worry, we got you.

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Think Orion

MAY 7, 2023

If you know anything about digital marketing, you know that pay-per-click (PPC) and search engine optimization (SEO) are two of the most crucial marketing strategies used to get websites ranked on search engines. Although both PPC and SEO are highly effective marketing strategies, they each have their own pros and cons.

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Association eLearning

MARCH 26, 2015

Years ago, while interning for a social media marketer, I was taught the value of social media to engage and attract business. Today social media marketing has changed from meme generation, to promoted posts and tweets, image ads, and pay-per-click (PPC) campaigns on big name social media sites.

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Web Courseworks

AUGUST 7, 2017

Associations and nonprofits share a marketing dilemma unlike traditional for-profit businesses. The target market and demographics for a business are centered around prospective clients and existing clients. Tips for Marketing to Association Members. Include your network in marketing efforts. Go off-line, too.

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Think Orion

OCTOBER 24, 2022

A lot of higher ed marketers struggle to come up with marketing campaign ideas that can attract the right student leads. The reason why Saint Louis University or Binghamton University always top the list of the most prestigious universities in the US is because of their marketing efforts. ?It It all comes down to marketing.

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Appsembler

DECEMBER 29, 2022

The number one rule of marketing to software developers is not to market to software developers. There is even a book called Developer Marketing Does Not Exist. So, if you can’t market to developers, how do you attract their attention and get them to start using your product? It won’t work. Understand Your Audience.

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eLearning Industry

AUGUST 17, 2022

You've worked hard to build your database through opt-ins, events, and social media engagement. In this article, I share 7 creative ways to put your email marketing list to good use. This post was first published on eLearning Industry.

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Think Orion

SEPTEMBER 23, 2022

Importance Of Hosting Virtual Events For Students. There are considerable benefits for universities and colleges to host fun virtual events for university students. Virtual events tend to engage larger audiences compared to live in-person events, depending on their marketing strategy. Engage larger audiences.

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Appsembler

MARCH 15, 2022

The terms DevRel and developer marketing are sometimes used interchangeably, especially as the idea of building relationships and marketing to developers is still an emerging field. This article will look at what DevRel is, and how it differs from developer marketing. What Makes DevRel Different from Developer Marketing?

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Hurix Digital

OCTOBER 30, 2023

Gamification in marketing has emerged as a dynamic and influential strategy that captivates and engages consumers on a whole new level. The gamification market is on an upward trajectory, with projections indicating a remarkable surge. In 2020, the gamification market size stood at $9.1

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Think Orion

OCTOBER 24, 2022

Higher education is a lucrative business with an estimated market worth of around $568.2bn. With education institutions marketing their degree programs aggressively, it is becoming quite challenging for universities to stand out and appeal to prospective students. 7 Higher Education Digital Marketing Strategies for 2022.

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