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Bing Ads vs. Google Ads: Which Platform is Better in 2023?

Think Orion

Companies spend more than $250 billion on digital ads, the most prominent channels being Google and Bing. However, the functionalities, metrics, targeting options, costs, and many other factors differ between Google and Bing. Indeed, Bing has fewer users, but its ads display higher than Google Ads.

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Google Plus: Initial Impressions

Upside Learning

It’s been quite an interesting week on the Google front, with the launch of one new service after another. The one making the biggest waves (if you pardon the pun) has been Google+ (plus). It shouldn’t be surprising that I’m making lots of comparison to Facebook which is the defacto social networking standard right now.

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Microsoft So.cl: An Experiment In Social + Search + Learning

Upside Learning

It is described as “an experimental research project, developed by Microsoft’s FUSE Labs, focused on exploring the possibilities of social search for the purpose of learning.” Is it the next Facebook? starts by offering Facebook credentials as a log-in choice but not Twitter, replaced by Windows Live.

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Twitter as Social Learning: Seven Ways to Facilitate the Exchange.

Dashe & Thomson

Where Facebook and LinkedIn serve mainly as social dashboards for our personal and professional networks, respectively, I see Twitter as a customized information portal. For those of you that use web-based aggregators like Google Reader but have not yet made room for Tweets, Twitter is an aggregator on steroids.

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Get more attendees for your next event using Facebook Events!

Think Orion

There are countless tactics you can use to promote your event using Facebook. In this article, we will go through a step-by-step guide on how to use Facebook events to get more attendees for your next event. Enter, Facebook Event response ads. What are Facebook Event Response Ads? PS: Step 4 is the most important.

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The $100 Hypothetical

E-Learning Provocateur

In the context of corporate learning & development, consider the employee who complains of being overwhelmed by the number of search results returned by the online course library, yet happily uses Google which returns billions of results. They use Google because it connects them to the information they need.

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Sell Courses Using Facebook Ads

LearnDash

Over the years the gold standard for this was Google Adwords. However, Facebook has now emerged as the “go-to” advertising platform. Problem is, Facebook advertising can be intimidating. Wondering where to learn about Facebook advertising? You can also venture into paid advertising.