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How (Not) To Write Marketing Posts

Clark Quinn

So, the steps seem to be: Write a post (more below). Write to every blog author you find and offer them to link to your post. And, as one of the people who blogs (e.g. Maybe newbie social media marketing hires are writing them?

My professional use of social media and communication tools

Challenge to Learn

Blogs, writing and reading. I know that blogs are not as hot anymore as they were 10 years ago, but for me they are still very important. I write this blog and I read lot’s of them. Here are some of the tools I use: I write this blog in WordPress.

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Navigating the Digital Ecosystem, Preselling, and the Problems with the Culture of Free with Robin Harris


Navigating the digital ecosystem, preselling, and the problems with the culture of free with Robin Harris in this episode of the LMScast podcast with Chris Badgett of LifterLMS. Sites like Facebook sell space to advertisers, and that is how they make money off of you as the product.

Can Games Transform the World? | Social Learning Blog

Dashe & Thomson

Social Learning Blog Training and Performance Improvement in the Real World Home About Bios Subscribe to RSS Can Games Transform the World? If a receipt looked suspicious, players could write a description and hit an Investigate This! Blog this!

Brain Rules for Learning: Who Knew? We All Did. | Social Learning Blog

Dashe & Thomson

Social Learning Blog Training and Performance Improvement in the Real World Home About Bios Subscribe to RSS Brain Rules for Learning: Who Knew? Likely you recited the phone number in your head, or even out loud, until you could write it down. Blog this!

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Free and Open Source Web Conferencing (Online Meetings, Webinars.


I'm going to link this post on my blog, too, and recommend it into the conversation I'm in on Amplify. Just posted my extended thoughts on my own blog, Christopher. You are more than welcome to link this post on your blog. I will sent you a message via LinkedIn.

The Importance of Implementing a Marcom Strategy for Continuing Education

Association eLearning

But, they can go elsewhere to obtain those credits, so based on who your members are and what they need, you have to come up with messaging that resonates with them giving them not just reasons to come to you, but solutions to their problems. What about your blog?

How to Market Your Online Course on a Budget


You don’t have to have a perfect, fully-developed website, but you do have to have a blog and somewhere to direct visitors so that they can learn more about your course. A Facebook page is not enough. Start writing. Blogging is the cheapest way to build interest in your course, at least from a financial perspective. (It However, many people still miss the connection between blogging and marketing. The short answer is: if you blog it, they will come.

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Education Programs Prepared With Purpose

Association eLearning

But if you’re trying to teach something more complex, such as problem solving, putting more work into the training can definitely pay off. Then take a good look at the action verbs you used to write the objectives. Share this on Facebook. Share this on LinkedIn.

Frustratingly Effective Learning

Association eLearning

Maybe they’re having trouble finding or accessing it and the course itself isn’t the problem. I’m going to nominate my writing composition class from freshman year. Share this on Facebook. Share this on LinkedIn.

Organizational Change Management Cited – Again – as Key.

Dashe & Thomson

In another post, Krigsman writes: Communications in [the context of ERP implementation] means explaining the business impact of technology decisions to a non-technical audience. Blog this! Download the whitepaper » Blog this! Download the whitepaper » Blog this!

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Work as Improv Theater: Teaching the Right-Brained Learner.

Dashe & Thomson

This position is well-articulated in this post by Jay Cross at his Informal Learning Blog. Cross writes: Once upon a time, people were paid to follow instructions. Workers have to solve problems on the fly. Blog this! Download the whitepaper » Blog this!

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Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

TechSmith Camtasia

However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. If it’s on Facebook, do Facebook things. Start with Facebook Live. Start with a Facebook live event. No problem!

Do Instructional Designers in the Social Digital Age need an.

Dashe & Thomson

Social Learning Blog Training and Performance Improvement in the Real World Home About Bios Subscribe to RSS Do Instructional Designers in the Social Digital Age need an Engineering Background? Blog this! Im a problem-solver and thoroughly enjoy helping clients succeed and look good.

Can’t be at the ATD ICE 2016 Conference? Join Virtually

Learning Rebels

A couple of years I asked Mark Sheppard to write a bit about joining this conference from the back channel and I asked him to revised his thoughts for another guest post this year. You can also find information on ATD ICE 2016 on the ATD Facebook page). Anticipation!

What to Do If Your Association’s Online Course Failed

WBT Systems

Problem: Market need. Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. If you can fix the problem, it’s worth trying again. Problem: Awareness. Do this on your website, blog, and online learning catalog. Problem: Course descriptions. Problem: Competitors. Problem: Price.

How to Run an Employee Social Media Ambassador Program


A Pew Research Center survey found that the main reasons employees use social media at work are to build or strengthen personal relationships with coworkers, ask work-related questions, make or support professional connections, and get information that solves problems at work.

On the MOOC Horizon: Tin Can API

Your Training Edge

Over the course of the past year on this blog, I’ve described several ways MOOCs are already changing training and development. For example, an API makes it possible for you to share a YouTube video on Facebook or a photo on Twitter.


Social Grid Follow-up

Tony Karrer

Twitter as Personal Work and Learning Tool My LinkedIn Open Connection Approach - Treating LinkedIn like a massive, virtual cocktail party. ranellem : @ tonykarrer I've found old friends via Facebook that have become professional contacts as well. Facebook. Blogging.

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A Step-by-Step Guide on How to Take Your Social Media Strategy to the Next Level


Most brands you know have already built some kind of presence on Instagram, Facebook, Twitter, Pinterest, LinkedIn, and other social sites. How many blog posts and social media posts will you share? Facebook , Instagram, and Twitter give you dashboards.

Closing Out 2014 With A Bang

Nick Leffler

I was able to create a promo spot for Udemy and have also posted it on YouTube to later use in Twitter and Linkedin. I also wrote this on the homepage of the website I created in the course ( Nick Leffler’s Portfolio & Blog )., LinkedIn, Facebook, etc.

Need YouTube Video Ideas? Where You Need to Look for Inspiration

TechSmith Camtasia

Often, coming up with YouTube video ideas is about solving problems and dealing with pain points. Here’s an example post extolling the virtues of LinkedIn. I also like doing topic research in various Facebook Groups.

How to Sell Online Courses from your own website – You Should Know


I’m writing this article to tell you that it’s a good business proposition to sell online courses from your own website. Facebook Groups, Forums and Niche Communities. Here’s the interesting part – You get to listen to your potential audience by being a member of Facebook groups, forums like Reddit and online communities like Quora. Make sure that your course addresses specific problems and promises specific results to specific sections of audience. Start a blog.

How to Use Webinars as Lead Generation for Your Online Courses

WBT Systems

What problem are you solving for them? Consider these marketing tactics : Write blog posts related to the webinar and course content. Advertise on Facebook and LinkedIn where you can fine-tune targeting. Use LinkedIn and Twitter to share promos and blog posts about the webinar. . Another problem with most webinars: the introduction. Right from the start, focus on them, their problems, their story.

Get Your Game On: 7 Questions to Ask Before Implementing Gamification

Association eLearning

The following is a guest blog post from Christina Smith, a content & client marketing specialist with a focus on social media at If you write off gamification because your community is not interested in video games, you’re doing your organization a disservice.

How to Leverage the Marketing Power of Social Proof

WBT Systems

Who are the thought-leaders writing for industry publications or websites or hosting podcasts or videos? Submit ghostwritten guest posts to and purchase sponsored content (native ads) on other industry websites and blogs. #2 When you see feedback that has the makings of a good testimonial, turn it into a good story by painting a picture of the problem your student had before taking your program and how the program impacted their life—a “problem-solution-results” structure.

Social Media Marketing and Management for Course Creators with Tina Todorovic from Social Web Suite


Tina breaks down the major social media platforms like LinkedIn, Facebook, Twitter, and Instagram, and what each one can contribute to an online course business. Age groups from 15 to 35 tend to spend more time on Instagram, whereas older crowds tend to prefer platforms like Facebook.

50 Ways to Lever Learning

The Performance Improvement Blog

Instructor-facilitated workshop – meeting convened by an instructor; participants learn from experience of working together on solving a problem or creating something new. Social media – using computer-mediated platforms for sharing information, such as Facebook, LinkedIn, Twitter, and blogs.

The Smart Worker : learns best with and from others

Jane Hart

This is the the 7th post in a series of blog postings about how L&D departments need to change to meet the needs of today’s Smart Worker. See Steve Bachelder’s write-up of his 30 day journey of discovery, firsts and new connections ).

5 Creative Ways to Market Your eLearning on a Budget

Association eLearning

Mention those members who achieved the “high score” at your next meeting, on your website or on your association’s Facebook page. In addition to the tips we shared in our recent Smarter Uses for Social Media blog post, here are a few more specific tips you can use to market your association’s eLearning. Tips for Facebook – Share a special offer with those who “Like” your page on Facebook. With Facebook Ads you decide who sees your posts and how much you spend.

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How Much Does It Cost to Develop an Online Course?


If you don’t have a big following on Facebook, which comes first in the list of the most popular social media channels on the web, consider investing in Facebook Ads to further promote your school. No problem.

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Top 10 ‘Must Have’ Blended Learning Tools


Blogs. When you first hear the word “blogs” you may think they are a vehicle to improve workplace communication externally. But blogs can also be beneficial in blended learning training internally, for employees. A way around this is to introduce blog writing as a blended learning training exercise. Then task each one to write a blog about a key business problem and how they would solve it step by step.

21st Century L&D Skills

Performance Learning Productivity

I was recently involved in a discussion about 21st Century learning skills in one of the LinkedIn Groups. Harold Jarche discusses some of the issues concerning the value that social learning brings in the ‘ The value of social media for learning ’ piece on his blog.

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Medical Professionals – Learning by Playing

Association eLearning

Simple true and false, fill in the blank, or multiple choice questions are easy to write, and quick to generate and they do provide a level of engagement. In her blog, Cathy Moore explains that using scenarios will help significantly in, “make[ing] your elearning more engaging and could lead to better transfer on the job…it also emulates the way we learn in the real world – from experience, not from a disembodied voice that immediately tells us ‘incorrect’.”. Share this on Facebook.

TCC08 Keynote: Social Networking, the “Third Place,� and the Evolution of Communication

Experiencing eLearning

Patterns of writing now aren’t the same as they were in the past. We communicate in small bursts of writing. Facebook & LinkedIn make it easy to keep in touch with people, including keeping a record of when we last had contact. Continued with a lot of chat and questions–I participated in the backchannel conversation rather than blogging.