Online Marketing for Elearning Part III: Advertising

LearnDash

By using advertising dollars to promote your content, you can get it in front of more people more quickly. Here’s another problem: what if you have a number of courses, and want to run a general ad to raise brand awareness ? Are you ready to put some money behind your marketing?

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Features You Need to Know About eLearning Search Functions

Your Training Edge

However, with such an expanding online presence, the search capabilities for these learning platforms are constantly being adjusted and improved, and there’s a knack for getting your course positioned at the top of the rankings. Optimize for Predictive Search. Advanced Search Features.

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Online Reputation Management: 9 Techniques for the Prosperity of Your Brand

Your Training Edge

This could involve things as simple as reaching out to your customers to encourage them to leave a good review, to widening your content net so that you cover more platforms, and reach more people. People love to see businesses that are approachable and personable.

5 Creative Ways to Market Your eLearning on a Budget

Association eLearning

Mention those members who achieved the “high score” at your next meeting, on your website or on your association’s Facebook page. Tips for Facebook – Share a special offer with those who “Like” your page on Facebook. If you have a few dollars in your marketing budget, you should also consider promoting your post using Facebook Ads. With Facebook Ads you decide who sees your posts and how much you spend. Well that’s a problem! Share this on Facebook.

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How to Create a DIY Green Screen Video Effect

TechSmith Camtasia

Over 33,000 people search for green screen help each month, and most people think that it takes complicated software to accomplish this visual effect. Blue screen backdrops are also available, but they can cause problems if the person on camera has blue eyes or clothes.

How the Q&A Model Increases E-Learning Engagement

ICDTranslation

People always search for new information and the internet is one of the easiest ways to receive an answer to your question. With time, Q&A services gained a lot of popularity and people started logging directly into such sites to get an answer they need.

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SEO For Course Creators and Membership Site Owners with Lindsay Halsey of Pathfinder SEO

LifterLMS

Lindsay shares what she has found to be the two common solutions to getting found on search engines like Google, Yahoo, and Bing. Lindsay recommends the tool AnswerThePublic that allows you to find what people search for based off of keywords to help you better position your content.

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Focus on What Matters Most

Marcia Conner

Marcia Conner : What do people need to learn in order to change their lives so that they can get to and do what really matters? There are many people who just picked up one of the books and got it—like you. A lot of people are at that same place.

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