Online Marketing for Elearning Part III: Advertising

LearnDash

By using advertising dollars to promote your content, you can get it in front of more people more quickly. Here’s another problem: what if you have a number of courses, and want to run a general ad to raise brand awareness ? This is fairly easy, especially on Facebook, which suggests you boost just about every post you make. I touched on Facebook just now, but there are actually a number of platforms for online advertising.

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Features You Need to Know About eLearning Search Functions

Your Training Edge

However, with such an expanding online presence, the search capabilities for these learning platforms are constantly being adjusted and improved, and there’s a knack for getting your course positioned at the top of the rankings. With estimates suggesting that workers spend around 20% of their day searching for the right content, not only is this impacting their ability to learn effectively, it’s also wasting everybody’s time. Optimize for Predictive Search.

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Online Reputation Management: 9 Techniques for the Prosperity of Your Brand

Your Training Edge

This could involve things as simple as reaching out to your customers to encourage them to leave a good review, to widening your content net so that you cover more platforms, and reach more people. The opposite is to be proactive, which means you’re actively searching our negative reviews, areas for improvement, and doing your best to reach out to unhappy clients and customers. People love to see businesses that are approachable and personable.

How to Create a DIY Green Screen Video Effect

TechSmith Camtasia

Over 33,000 people search for green screen help each month, and most people think that it takes complicated software to accomplish this visual effect. Blue screen backdrops are also available, but they can cause problems if the person on camera has blue eyes or clothes. Give it a try and let us know how it goes on Twitter or Facebook. Green screen technology has been around since the early 1900s.

How the Q&A Model Increases E-Learning Engagement

ICDTranslation

People always search for new information and the internet is one of the easiest ways to receive an answer to your question. You can google your question and come up with a great variety of articles on the topic – some from quite prestigious and trusted sources, while others turn out to be absolutely irrelevant to your topic or presenting a fun side to the problem if any. Answers, and social media such as Twitter or Facebook. .

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5 Creative Ways to Market Your eLearning on a Budget

Association eLearning

Mention those members who achieved the “high score” at your next meeting, on your website or on your association’s Facebook page. Tips for Facebook – Share a special offer with those who “Like” your page on Facebook. If you have a few dollars in your marketing budget, you should also consider promoting your post using Facebook Ads. With Facebook Ads you decide who sees your posts and how much you spend. Well that’s a problem! Share this on Facebook.

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How to Create Relevant Training: An Interview with Bob Pike

TechSmith Camtasia

A lot of people that we talk to and hear from aren’t necessarily trainers, but they end up in that job of doing training. And the number one reason people stop watching a video is that it doesn’t provide the information they were looking for. So they’ve got people running around the room of the card [saying] ‘mine says salt, and I’m running around the room looking for pepper.’. YouTube is the second largest search engine.

SEO For Course Creators and Membership Site Owners with Lindsay Halsey of Pathfinder SEO

LifterLMS

Lindsay shares what she has found to be the two common solutions to getting found on search engines like Google, Yahoo, and Bing. Lindsay recommends the tool AnswerThePublic that allows you to find what people search for based off of keywords to help you better position your content. And the other solution is DIY, where you bridge together courses, tools, and a lot of sweat equity to try to help get your site more visibility in the search engines.

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Focus on What Matters Most

Marcia Conner

Marcia Conner : What do people need to learn in order to change their lives so that they can get to and do what really matters? There are many people who just picked up one of the books and got it—like you. There are other people who don’t necessarily get it as quickly, or who understand the overall picture but can’t quite figure out how to get their own lives there. I think one of the first things people need to learn is what it feels like to begin to take the time.

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