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What to Do If Your Association’s Online Course Failed

WBT Systems

Problem: Market need. Here are a few other ways to test an idea and assess demand: Create a lead magnet (an ebook or report) related to the course topic and send traffic to it via newsletter links, Facebook ads, and other paid advertising. If you can fix the problem, it’s worth trying again. Problem: Awareness.

Course 46
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How to Leverage the Marketing Power of Social Proof

WBT Systems

Who are the thought-leaders writing for industry publications or websites or hosting podcasts or videos? Use a portion of the testimonial in Facebook and LinkedIn ads. When someone displays the ASAE “I’m attending” badge on their Facebook page, friends take notice and think, “Hmm, maybe I should go too.”

Market 51
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2015 Talented Learning LMS Vendor Award Recipients

Talented Learning

WBT Systems. . Customer LMSs could be called “Learning Marketing Systems” because there is a deep level capability that typically resides in marketing – not training departments. Customer LMSs have to be super easy to use for customers and resemble Facebook more than a database. WBT Systems. . WBT Systems.

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Active Loyalty in the Lifelong Learning Business

WBT Systems

Customer loyalty is a problem for every brand. Other brands who ranked at the top were Google, Apple, Netflix, Samsung, Facebook, YouTube, Dunkin’ Donuts, Nike, and Trader Joes. The post Active Loyalty in the Lifelong Learning Business appeared first on WBT Systems. Loyalty in the fickle lifelong learning marketplace.