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Online Reputation Management: 9 Techniques for the Prosperity of Your Brand

Your Training Edge

Online reputation management is as much about promoting good news as it about burying the bad news and negative reviews that every business will come across at one point. The only way you can actively promote positives is by taking a proactive approach to reputation management.

Social media workshop is a success for Saffron and charities

Saffron Interactive

From Saffron’s award winning instructional design team, senior instructional designer Kim George recently presented at a social media workshop with client and marketing manager Joanna Liem. Organised in collaboration with the not for profit partnership Time & Talents, the reputation management consultancy ReputationInc and Whizz-Kidz, a charity for disabled young people, the event was a huge success.

Expert Advice on Effective Small Business Marketing

Your Training Edge

Older strategies like direct mail and telemarketing still exist, but today’s business world includes e-commerce, blogging, and social networking. No one is going to follow you if all you do is shout a marketing message about your product or service.