Decisions that can seem daunting when terms like codec, container, and a myriad of file type names start getting tossed around. Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. The purpose of encoding is to compress a video file to a size – MB or GB, not necessarily duration – that is easy to store and transfer over the web. Before any video can be shared, it must first be produced. MORE

Decisions that can seem daunting when terms like codec, container, and a myriad of file type names start getting tossed around. Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. The purpose of encoding is to compress a video file to a size – MB or GB, not necessarily duration – that is easy to store and transfer over the web. Before any video can be shared, it must first be produced. MORE

For example, here at TechSmith, we have completely changed how we serve up tutorial content. Prior to Facebook video advertising, here at TechSmith we hosted all tutorial content solely on our website and YouTube. Because of this, at TechSmith, we recently made a decision to start using video more on our social media channels. Each week, we use TechSmith Camtasia to re-purpose two upcoming blog posts, by summarizing them to re-create the article as a video. MORE

Decisions that can seem daunting when terms like codec, container, and a myriad of file type names start getting tossed around. Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. The purpose of encoding is to compress a video file to a size – MB or GB, not necessarily duration – that is easy to store and transfer over the web. Before any video can be shared, it must first be produced. MORE

TechSmith conducted research to learn more about people’s viewing habits and preferences around instructional and informational videos. The TechSmith Video Viewer research provides unique insights into when, why, and how people engage with informational and instructional video content. MORE

They are, obviously, hosted on social media platforms because you’re not concerned about who has ownership of that video. Andy Crestodina believes this type of video is best hosted on YouTube. Create a weekly live stream. Think about video hosting. MORE

In January we posted about image file types. While there is a plethora of video file types, which consist of codecs and containers, choosing the right one doesn’t have to be complicated … but it certainly can be. You may have heard the phrase video codec when referring to video files. It gives you much smaller files sizes with minimal quality loss. Containers (are file extensions). Now it’s video’s turn. MORE