What Amazon’s Fire Phone Fail Can Teach Us About Learner Research
Maestro
APRIL 14, 2022
Its hefty price tag put off many Amazon customers, its 3D features were flashy but largely useless, and its Fire OS operating system was incompatible with some of the most popular apps out there, like Google Maps. The value that Firefly offered didn’t resonate with consumers. The Fire Phone flopped, and fast. Nobody wanted it.
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