What Amazon’s Fire Phone Fail Can Teach Us About Learner Research
Maestro
APRIL 14, 2022
Amazon’s team invested an inordinate amount of time and resources designing a 3D display for the phone, including five front-facing cameras and eye-tracking technology. They coined it Firefly, and it allowed customers to use their phone’s camera to scan barcodes on products in stores and then buy it on Amazon.
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