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Customer Learning, a largely unexploited marketing strategy

Jay Cross

Google’s course on power searching is a brilliant marketing move. ” Google is teaching people to use more of its services. Simultaneously, Google is building customer loyalty. As other companies realize the potential of learning as a marketing tool, we’re going to see a lot more programs like this.

Market 53
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Notes from DevLearn and the Adobe Learning Summit

Steve Howard

interaction behind the company firewall – safe, secure conversations not visible to the public. prior to Mass Media, companies advertised through things like Sears Catalogue. • “the more people you can subvert with your” underhand marketing the more money you can make. • cannot currently remove a participant from a wave.