Co-creation

Jay Cross

groupware. connive = wink together. ( Fortune Magazine ). The Times of London calls C.K. Prahalad “the No. 1 most influential management thinker in the world.&# I wouldn’t argue. And he’s about to contribute another important idea to business. The buzzword you’ll be hearing and using a lot more is “ co-creation.&# It’s the latest addition to the Prahalad lexicon, which you’re already employing, perhaps without knowing it.