Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. example.mp4 OR example.mov ) While MP4 and MOV are not the only formats used to house H.264 video – there a number of others – they are usually the best choice because they are preferred by video hosting sites like YouTube and Vimeo along with social media channels like Facebook and Twitter. Before any video can be shared, it must first be produced. MORE

Record digital events you’re hosting to be able to share them with those who couldn’t attend live or to new audiences. The best part is that these videos don’t have to be high-quality. See how Virgin Media used video to capture years of personal knowledge from 150 retiring colleagues with the help of TechSmith Snagit. This could include live stream video, ads, how-to tutorials, and a variety of other types of video content to connect with and help your customers. MORE

Straight from the studio, we’ve put together this infographic of fifty practical tips that will drastically improve the quality of your videos. Take the time to get quality audio. Stay hydrated during recording, for a consistent sound quality. A mic that’s easy to hold or use with a mic stand lets you stand tall, fill your lungs with air, project your voice, and get sound quality that’s open and full. Where is your video going to hosted? MORE

At TechSmith, we’ve helped customers publish over a hundred million videos over the last decade using our desktop products Camtasia , Snagit , and Jing. Many of our customers place content in learning management systems, knowledge bases, and self-hosted solutions specific to their company or institution. Screencasts are videos created by recording what is taking place on your computer screen, which is the primary use cases of TechSmith customers. MORE

It gives you much smaller files sizes with minimal quality loss. Like the “pinch” in an hourglass, compression helps devices and the internet keep up with a big stream of data. Occasionally you may need to use a different container depending on where you plan to host your video. So without further ado, here’s former techsmith video guru Mike! The post Understanding Video File Types: Codecs, Containers, and Outputs appeared first on TechSmith Blogs. MORE

At TechSmith, we’re always looking for ways to add video content into our daily conversations and communication. You don’t have to worry about your own audio quality unless you’re planning on using it in a final video. To get around this problem, give your guest with a webcam that will provide a higher quality video stream. The truth is video calls aren’t always high quality. Will your video be perfect quality? MORE

So what’s the secret sauce behind high quality content? When the telecommunications company, Shoretel, was looking to rebrand , it went all out with a content campaign, including a steady stream of news articles, a diverse keyword focus, and infographics. Determine whether you’d like to target niche communities or a more general group, and on what venues you’d like to host your efforts. The post Content Marketing 101 appeared first on TechSmith Blogs. MORE

A constant stream of emails often inundates employees and can be overwhelming. The perceived time it takes to create a video or screencast or to markup an image is almost always linked to quality expectations. But every video doesn’t require the same level of quality. Visual communication software like Camtasia and Snagit and Video Review make it quick and easy to create and share high-quality images and video that deliver messages more quickly and better than text alone. MORE

Jot down topics and times on a pad and paper while you are live streaming so you can easily find the good parts when you’re done. Now that you have the video stored on Facebook, you have an HD quality video file that can be downloaded directly from Facebook and imported in Camtasia for simple editing. Owen Video is a YouTube Marketing Consultant, video creator, and host of the Business of Video Podcast. MORE

They talked TechSmith into giving all of the attendees of the conference a copy of Camtasia to get us started on the right track. Where do I host the videos and how to get access for all of my students? I chose this route over using other hosting solutions because it made it easy for me and easy for my students. With the host problem solved, I was still nervous about getting all of my students access when the school year began. Guest post by teacher, Steve Kelly. MORE

Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. example.mp4 OR example.mov ) While MP4 and MOV are not the only formats used to house H.264 video – there a number of others – they are usually the best choice because they are preferred by video hosting sites like YouTube and Vimeo along with social media channels like Facebook and Twitter. Before any video can be shared, it must first be produced. MORE

For example, here at TechSmith, we have completely changed how we serve up tutorial content. Prior to Facebook video advertising, here at TechSmith we hosted all tutorial content solely on our website and YouTube. Because of this, at TechSmith, we recently made a decision to start using video more on our social media channels. Each week, we use TechSmith Camtasia to re-purpose two upcoming blog posts, by summarizing them to re-create the article as a video. MORE

Without video encoding standards, the streaming video that revolutionized the Internet would not have been possible. example.mp4 OR example.mov ) While MP4 and MOV are not the only formats used to house H.264 video – there a number of others – they are usually the best choice because they are preferred by video hosting sites like YouTube and Vimeo along with social media channels like Facebook and Twitter. Before any video can be shared, it must first be produced. MORE

TechSmith conducted research to learn more about people’s viewing habits and preferences around instructional and informational videos. The TechSmith Video Viewer research provides unique insights into when, why, and how people engage with informational and instructional video content. This growth can partially be attributed to the ever-increasing video file size, quality, and the rise of video streaming services. Your video doesn’t need to be high-quality. MORE

Jot down topics and times on a pad and paper while you are live streaming so you can easily find the good parts when you’re done. Now that you have the video stored on Facebook, you have an HD quality video file that can be downloaded directly from Facebook and imported in Camtasia for simple editing. Owen Video is a YouTube Marketing Consultant, video creator, and host of the Business of Video Podcast. MORE