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Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

TechSmith Camtasia

However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. If it’s on Facebook, do Facebook things. Facebook viewers tend to watch videos more passively; so edited videos need to be shorter (20 seconds to a minute long).

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Understanding Video File Types: Codecs, Containers, and Outputs

TechSmith Camtasia

A container is the file that contains your video, audio streams, and any closed caption files as well. Occasionally, you may need to use a different container depending on where you plan to host your video. MP4 works well for videos posted on YouTube, Facebook, Twitter, and Instagram. Containers (file extensions). filename.mp4).

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The Secret to Social Media Video: Captions! Here’s how (and why) to add them

TechSmith Camtasia

Social media streams are crowded, fast-moving, and crazy competitive. As social networks throttle back organic reach, being noticed is getting harder everyday. But then they slow down … pause … there’s something moving in their stream … it’s a video! Captions are the Key to Social Media Video.

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Video Marketing on Social Media: 5 Ways To Maximize Your Efficiency

TechSmith Camtasia

However between Facebook, YouTube, Instagram, iTunes and all the other growing social networking platforms, this can be a daunting task. If it’s on Facebook, do Facebook things. Facebook viewers tend to watch videos more passively; so edited videos need to be shorter (20 seconds to a minute long).

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11 Types of Videos You Can Make Right Now

TechSmith Camtasia

Record digital events you’re hosting to be able to share them with those who couldn’t attend live or to new audiences. In fact, Facebook Live videos can really boost your content marketing efforts. See how Virgin Media used video to capture years of personal knowledge from 150 retiring colleagues with the help of TechSmith Snagit.

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Tune in LIVE to 48 in 24: Tips, interviews, behind the scenes

TechSmith Camtasia

Starting at 9am ET today you can tune in to the live stream of 48 in 24. We’re locking ourselves into the studio for 24 hours straight, to record 48 interviews that will help you become a better screencaster and visual communicator…and will give you an inside look at the people who make the magic at TechSmith. TechSmithie.

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Guest Post: You can teach an old teacher new tricks

TechSmith Camtasia

They talked TechSmith into giving all of the attendees of the conference a copy of Camtasia to get us started on the right track. Where do I host the videos and how to get access for all of my students? I chose this route over using other hosting solutions because it made it easy for me and easy for my students.

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