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Video Statistics, Habits, and Trends You Need To Know [New Research]

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Video has revolutionized the delivery of information and training content. Whether you are teaching people through online content or training internal coworkers, the use of video to share knowledge is becoming an expectation. The type of content you create matters just as much as the information you are trying to share, this includes video. TechSmith conducted research to learn more about people’s viewing habits and preferences around instructional and informational videos.

Content Marketing 101

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They are predominantly text heavy, but are best when made scannable with sub headlines and broken up with photos and videos. Videos : An increasingly popular option, video content can be adapted from blog-like content and product demos, or it can focus on more image-based storytelling that is inherently shareable. See our section on video below for more details. Videos are again very shareable, and, when done right, make businesses look highly professional.