What Copywriting Can Teach Us About Writing for an Audience
JULY 9, 2015
How might that help you in writing your content? Write at an 8th Grade Level or Less. There are some publications that write below that, even as low as a 5th grade level. A good way to do this is to make up someone you write your content to. Be specific, and only write to that one person. Copywriting is the practice of using written content, both online and in print to market, advertise, raise brand awareness and communicate core brand values.