If you build it, will they come?
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JUNE 16, 2010
Identify what channels of distribution you are going to use to get the messages out – will it be e-mail, the intranet (if you have one), a newsletter, flyers going to different sites (if applicable), word of mouth via ILT, social media, or a combination of these channels? Utilize propaganda techniques. Penetration Rate.
49 
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