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Why Content Curation Should be in Your Skillset

Jay Cross

It can save millions, reduce frustration, and boost the velocity of information in your organization. Curating these items — selecting, organizing, evaluating, and sharing them widely — multiplies an organization’s return on information many times over. In a minute I’ll give you the story of a company that saved over fifty million dollars with a low-budget curation program. Curate a topic to gain exposure and build reputation.

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