The Best of Both Worlds: Learning Through a Marketer’s Lens
AUGUST 22, 2016
When a leader with deep marketing expertise is asked to take over a learning role, learning — specifically leadership development — becomes exciting. In this role, it’s all about our brand as an employer, how we attract people to the company, and then retain them through our development program.”. She brought a marketer’s lens to branding efforts for one of her points of pride: 3M Leadership Way. The program has four levels: Spark, Ignite, Amplify and Catalyst.