“Seeding” Social Media for Engagement
OCTOBER 29, 2010
The other day someone emailed me with a question of how to get social media usage going in an organization. Here are a few suggestions, First, I often “seed the use of a social networking tool with a basic question like “What do you think [this tool] can do for us? or if the group is more concrete in their thinking (like engineers) I use the question “What problem will [this tool] solve for us?