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L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).

Market 246
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Should Marketing Review eLearning Courses?

Association eLearning

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out. I am a marketing person, I am not an instructional designer.

Market 220
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Hero's Journey: Landing A Job In Today's Job Market

eLearning Industry

This article is the first of two discussing what finding a job takes in today's job market, with some tips on how to land the job.

Job 69
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Custom eLearning Development: 5 Tips to Develop Employee Training by Job Role

Infopro Learning

The need for custom eLearning solutions for multiple job roles is becoming increasingly important as the workplace evolves. Learning leaders recognize the need to provide employees with customized training to help them succeed in their roles, and this is especially true for job roles that require a wide range of skills.

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A Recruiter’s Guide To Hiring In 2021

With vaccination rates rising, consumers spending more money, and people returning to offices, the job market is going through a period of unprecedented adjustment. Businesses are looking to hire quickly, but they face a disjointed market. As the New York Times observed, “It’s a weird moment for the American economy.”

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In an Employers’ Job Market, It’s Time for New Marketing Messages

WBT Systems

Over the past year, the job market has changed. No longer a job hunters’ market, it now favors employers. Your association’s marketing messages must also change to reflect the new job market and workplace…

Market 66
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Continuing The Hero's Journey: Landing A Job In Today's Market

eLearning Industry

Continuing the Hero's Journey on the road to finding a new job. What can go wrong? This post was first published on eLearning Industry.

Job 105
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Modernizing Hiring: The Rise of Contingent Recruitment in 2024

The job market is changing fast, and to stay ahead, your hiring strategy needs to be flexible. With recent economic shifts, more companies are turning to contingent workers for their adaptability and cost savings. In fact, 32% of businesses are already prioritizing contingent over traditional full-time positions. Curious to learn more?

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12 Plays to Kickstart Your Recruitment Process

According to Harvard Business Review, the COVID-19 pandemic exacerbated seismic shifts that were already rocking the talent market. With remote work making white-collar jobs more flexible and talent more mobile, a rebound in hiring meant the race for quality candidates had become even more frantic.

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How ZoomInfo Solves Recruiting Pain Points

Your number one goal revolves around this: placing the right candidates at the right job. For recruiters to build their pipeline and search for the next candidate, they need to ensure they have access to the most accurate data on the market.

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What Is the Actual Cost of an Open Role in Your Company?

In today's tight labor market, hiring and retaining top talent is more challenging than ever. Every day a job remains unfilled means lost productivity and revenue. But vacancies can affect much more than your revenue.

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7 Ways to Manage a Talent Shortage

But it also means your business needs to hire and retain talented people in a highly competitive market. Between the rapid rollout of vaccines, the financial stimulus, and increasingly positive jobs reports, hiring is on the rise. Nearly half of the 22 million jobs lost during the early months of the pandemic have been recovered.