Kirkpatrick Magazine Phillips ROI 
CommLab India
OCTOBER 13, 2016
In the third part of this series, we looked at the advantages and disadvantages of the Kirkpatrick Model of Evaluating a training program. I mentioned the Kirkpatrick-Phillips Model of Evaluation in passing, and promised you more on this “ evolved ” model. Kirkpatrick Model. Phillip ROI Methodology TM.
CLO Magazine
JULY 12, 2018
Instead, they call for showing the alignment of learning to business goals, focusing on easier-to-measure participant reaction, amount learned and application (levels 1, 2 and 3, respectively, of the Kirkpatrick Model/Phillips ROI Methodology) and finally focusing on employee engagement with learning (consumption of learning and completion rates).
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CLO Magazine
JUNE 29, 2013
I hate ROI. I have been chasing ROI for the past 25 years. I’m not saying training does not contribute to a learner’s on-the-job performance, but in the sense of measuring a Kirkpatrick or Phillips level 4/5 impact, we all know “contributing” is not a strong word. There, I said it.
CLO Magazine
FEBRUARY 11, 2019
On the measurement side, I am thinking of Don Kirkpatrick, who gave us the four levels, and Jack Phillips, who gave us isolated impact for level 4 and ROI for level 5. Of course, there are many more, such as Ken Phillips and John Mattox, and I apologize to all those whom I have not mentioned.
CLO Magazine
AUGUST 24, 2013
The framework for learning evaluation and measurement embraced by most in the industry starts with Kirkpatrick. The framework for learning evaluation and measurement embraced by most in the industry starts with Kirkpatrick. The most important indicator of value, Kirkpatrick said, is return on expectations, or ROE.
Training Industry
MARCH 21, 2017
The conversation that began with Kirkpatrick and continues with Phillips takes place at virtually every training conference, is represented as an article in almost all training publications and is a topic of debate whenever training professionals meet.
CLO Magazine
AUGUST 24, 2013
Then she said the tool automates levels 1 through 5 — including the Phillips ROI model — to help learning leaders report and analyze the data. She said they also calculate ROI, but the measure is analyzed in aggregate along with qualitative measures.
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