Kirkpatrick's Four Levels of Training Evaluation: A Critique

The Performance Improvement Blog

At the end of Dan McCarthy’s blog post , “How to Evaluate a Training Program”, in which he explains his pre-post, survey approach to applying the Kirkpatrick four levels of training evaluation , he asks: Has anyone used a system like this, or something better? While better than nothing, for many training programs (as well as for coaching, mentoring, simulations, self-directed learning, etc.),

Measuring eLearning ROI With Kirkpatrick’s Model of Training Evaluation

Adobe Captivate

In this blog, I outline how you can use the Kirkpatrick’s model of training evaluation as a model to measure training effectiveness and impact. What is Kirkpatrick’s model of training evaluation? This model was created by Donald Kirkpatrick in 1959, and is one of the most commonly used training evaluation models in the world. Sometimes there may be a need to provide non-training-based support like mentoring or coaching to achieve the mandate.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

How to Evaluate Learning: The Kirkpatrick Model for the 21st Century

Dashe & Thomson

Kirkpatrick’s revised “Four Levels of Evaluation” model, what we need to do is find out what success looks like in the eyes of these senior managers and stakeholders and let them define their expectations for the training program. Kirkpatrick’s revision of the Four Levels starts with defining what the results should be and then goes backwards through the four levels in sequence, building a “chain of evidence” with data from all four of the levels.

Determining The ROI Of eLearning – Using Kirkpatrick’s Model Of Training Evaluation

Adobe Captivate

In this article, I outline how you can use the Kirkpatrick’s model of training evaluation to measure training effectiveness, its impact, and the ROI of eLearning. The next step is identifying the right format of training that aligns best with the TNA (Sometimes, training may not be the answer, and you need to identify supporting measures like coaching or mentoring). What Is Kirkpatrick’s Model Of Training Evaluation?

ROI 56

Determining The ROI Of eLearning – Using Kirkpatrick’s Model Of Training Evaluation

EI Design

In this article, I outline how you can use the Kirkpatrick’s model of training evaluation to measure training effectiveness, its impact, and the ROI of eLearning. The next step is identifying the right format of training that aligns best with the TNA (Sometimes, training may not be the answer, and you need to identify supporting measures like coaching or mentoring). What Is Kirkpatrick’s Model Of Training Evaluation?

The Learning Alliance and the Four Levels of Training Evaluation

The Performance Improvement Blog

In response to my blog post titled, “Kirkpatrick’s Four Levels of Training Evaluation: A Critique” , Wendy Kirkpatrick wrote a comment directing me to a white paper that she co-authored with Jim Kirkpatrick, "The Kirkpatrick Four Levels: A Fresh Look After 50 Years 1959 - 2009." That document describes updated thinking that the Kirkpatrick’s call “The Kirkpatrick Model”.

Is this thing on? Tips for measuring course effectiveness and return on investment

Obsidian Learning

The Kirkpatrick four levels of training evaluation. The most commonly used method of accomplishing this is Kirkpatrick’s Four Levels of Evaluation. Kirkpatrick and Kirkpatrick (2006) compare it to measuring customer satisfaction and note that when learners are satisfied with training, they are more motivated to learn. Kirkpatrick, D. L., & Kirkpatrick, J. Training Evaluation Kirkpatrick Levels of Evaluation ROINew post Is this thing on?

Banishing Evaluation Fears

CLO Magazine

There is also reticence to evaluate the degree to which participants apply what they learned in training when they are back on the job, or what we refer to as behavior (level 3) in the Kirkpatrick Model (see figure on p. Additionally, try to set up another method, such as a buddy system assigned during training or peer mentor/mentee pairs. Measurement Employee Evaluation Kirkpatrick Model management style measurement

How do you build eLearning?

B Online Learning

Should it be facilitated via coaching and mentoring? You can use a model such as Kirkpatrick’s training evaluation model, happy sheets, pre and post testing, retrospective surveys and even bottom line impact analysis i.e. if the point of the course was to sell more product, is the client in fact selling more product? When it comes to building eLearning, how do you do it?

#ASTD2012 ICE: Recap of day 2 and 3

Challenge to Learn

Reverse mentoring and Play are key elements in his solution. Amy Kirkpatrick – implementing the improved Kirkpatrick model A good presentation outlining the changes in the model to keep it up to date. These where two long days. I saw some great presentations and some that were not. I have made some session reports for you, I will skip the lesser sessions. From most session I created a mind map: click on the image to enlarge it. Sir Ken Robertson – Innovation.

Measuring The Effectiveness of Your Blended Learning Program

Obsidian Learning

You are likely familiar with Kirkpatrick’s model 1 of the 4 levels of evaluation: The higher you go up the levels, the more time and resources required, but the better the information you obtain. The best Level 3 assessments involve the evaluation of the behavior of the learner by others – a supervisor, mentor, or peer – for more objective assessment. Kirkpatrick’s Four Levels of Training Evaluation ↩ How do you know if blended learning is working in your organization?

Expert Interview: How to Coach Sales Reps for Maximum Impact


With reps working remotely, sales leaders are often no longer physically in the same building for observation and mentoring of their team. Chester: “I like to use the Kirkpatrick Evaluation Model.

Free L&D webinars for January 2020

Limestone Learning

Tuesday, January 21, 2020, 11AM – 12PM PT: Impactful Mentoring: How to Fuel Retention and Engage Employees (Free for ATD members) In today’s talent war, organizations must provide an engaging employee experience to retain top performers.

How to Measure the Business Impact of Your Workforce Training Programs

EI Design

At EI Design, we use a custom approach – an adaptation of the Kirkpatrick’s model of training evaluation. At EI Design, we use the following approach to assess the business impact of the workforce training and we leverage the Kirkpatrick’s model of training evaluation.

Grow multicultural leaders with coaching, not just business English

CLO Magazine

If these differences are not surfaced and addressed thoughtfully, communication breakdowns can result, eroding relationships with senior management, mentors, colleagues and direct reports.

Business Impact of Learning: What is Customer Experience Worth to You?

Talented Learning

Let’s quickly calculate the immediate business impact to the winery (known to L&D professionals as “ Level 4 ” on the Kirkpatrick Training Evaluation Model ) as a result of Kayla’s poor performance (or Kirkpatrick “ Level 3″ ): Our visit to the winery generated revenue of about $100. Knowing that Kayla was inexperienced, the first winery should have supported her with an experienced wine expert as a temporary “shadow” or ongoing mentor.

Learning to Learn from Evaluation of Learning

The Performance Improvement Blog

The Kirkpatricks have four levels, the Phillips have ROI, and Brinkerhoff has the Success Case Method. These interventions might include coaching and mentoring, after-action-review, assessment centers, mobile apps, internships, experiments, or any of the many ways in which adults learn outside of the classroom. Each approach to evaluation of training has something to contribute to assessing the impact of formal training on employee learning.

Instructional Design: The Process – Part 2

Origin Learning

Evaluation is done using Kirkpatrick’s Evaluation model , most often Level 1 and 2 only. Future learning aids for continual development is provided at this phase, which could include job aids, setup of peer to peer interaction units for thought sharing, setup of mentor and guidance facilities etc. In the last article , we discussed ID, ISD and the various models and frameworks associated with both. The article ended with an introduction to ADDIE framework of learning design.

Best practices on measuring the impact of organizational learning


The Kirkpatrick model still stands as a beacon in this sea of continuous renewal but there is the poignant need for a different approach to measuring everything from engagement to impact of training programs. Read more: How many types of mentoring are there? Learning measurement is one of those topics that constantly seems to need revisiting.

The Learner, 70:20:10 and Customer Experience

Wonderful Brain

Firstly, it’s important to clear off the Kirkpatrick levels. What I suggest is a different way of thinking about the learner perhaps reflected in Kirkpatrick but not aligned to its grid like way of organizing learner uptake. That ‘20’ doesn’t mean we can easily measure the import of every utterance and seek to improve coaching or mentoring conversations by observing or eavesdropping continuously.

48 Books Every Aspiring Chief Learning Officer Should Read


Kirkpatrick’s Four Levels of Training Evaluation by James D. Kirkpatrick and Wendy Kayser Kirkpatrick. The name Kirkpatrick should be familiar to any professional in the L&D world. The Four Levels of Training Evaluation , first pioneered by Don Kirkpatrick in 1993, includes four steps of evaluation, those are reaction, learning, behavior, and results. Kirkpatrick. Managers As Mentors: Building Partnerships for Learning by Chip R.

ROI: It’s All About Proximity

CLO Magazine

I’m not saying training does not contribute to a learner’s on-the-job performance, but in the sense of measuring a Kirkpatrick or Phillips level 4/5 impact, we all know “contributing” is not a strong word. In the classic Kirkpatrick levels 1-4 model, training is best assessed at levels one and two. To measure levels three and four of Kirkpatrick and Phillips level five, we need to use learning and support tools that exist in that environment.

ROI 54

Create a New Approach to Develop Managers


Effective programs measure what works at all levels of the Kirkpatrick Model – reactions, learning, behavior change and business results. Combine on-the-job tools, peer learning and mentoring experiences aligned with development goals to ensure learned concepts and skills are retained. Establishing both peer group and one-on-one connections through mentoring programs also increases learning.

Observations from Supporting Performance with Learning – Learning Cafe Workplace Trends Forum

Learning Cafe

Mentoring and Coaching are also performance support. Nobody has mentioned the Kirkpatrick model of assessment linking training to job performance! 28 Learning professionals from a wide cross section of industries participated in the online Workplace Trends Forum on Supporting Performance with Learning. Peter Davis moderated the session with a expert panel comprising of. Belinda Liu – Global Head of Talent and Learning Operations, Standard Chartered Bank.

Forum 46

Free L&D webinars for January 2018

Limestone Learning

Thursday, January 11, 2018, 9AM – 10AM PT: Kirkpatrick Training Evaluation Doesn't Have to Be As Formal As You Think Is training evaluation a topic that strikes fear in your heart? In this webinar, the Kirkpatricks will present easy things that any training professional can do to gather training evaluation data. Formal mentoring programs—those that have clear objectives and guidelines—are found in roughly a third of organizations, according to research by ATD.

Hey, That's Social Learning!

Dashe & Thomson

Here are a few of the reasons why: Social learning – Provides opportunities to focus on interests and passions Has an innate expectation of continuous improvement Encourages healthy competition and – amazingly, at the same time – encourages peer mentoring One of my resolutions for the New Year is to be more like the band director – provide amazing opportunities and step off the stage.

Hey, That's Social Learning! | Social Learning Blog

Dashe & Thomson

Here are a few of the reasons why: Social learning – Provides opportunities to focus on interests and passions Has an innate expectation of continuous improvement Encourages healthy competition and – amazingly, at the same time – encourages peer mentoring One of my resolutions for the New Year is to be more like the band director – provide amazing opportunities and step off the stage.

Year in Review in Learning - 2018

The Performance Improvement Blog

They must be able to develop and maintain their own learning plans and portfolios, and be prepared to act as teachers and mentors for other people in the company. Much of evaluation in organizations today is still focused on formal training programs and limited to Kirkpatrick’s “level one”. As I usually do at this time of year, I’ve selected five blog posts from the past year that seem to have had the most interest from readers.

Free learning & development webinars for March 2017

Limestone Learning

Learn directly from Jim and Wendy Kirkpatrick, creators of the New World Kirkpatrick Model, how to start any training program right, so that value is built in and can effectively be demonstrated when it is complete. These programs are not set up for success because talent development practitioners don’t have a tried-and-true process for developing sustainable, scalable, and effective mentoring programs—until now. " Flowers, Wall, Clover " by Stefano Iorio is Public Domain.

Kraft Heinz CLO Pamay Bassey is reimagining corporate learning with laughter and passion

CLO Magazine

While we never worked together, we did develop a mutual mentorship where she would mentor me at my job at United, and vice versa for her at Curious Networks,” Cuffe said, referring to Bassey’s then position as vice president of experience management at the software company. “We From the launch of Ownerversity through the end of 2018, when I joined Kraft Heinz, our measurement of learner impact primarily fell under Kirkpatrick level 1 — reaction,” Bassey said.

CLO 51

Social, Informal Learning Can Be ?Measured

CLO Magazine

Further, the traditional Kirkpatrick measurement levels still apply. It implemented this more social and collaborative learning option in response to learners’ development needs within the company’s broader Spirit of Mentoring system, which comprises both formal mentoring, called IMPACT, and informal mentoring including peer-to-peer managed through its employee business resource groups.

Creating and Evaluating Informal & Social Learning Processes in a Call Center

Big Dog, Little Dog

I recently received this comment on my post, Using Kirkpatrick's Four Levels to Create and Evaluate Informal & Social Learning Processes : “What do you do when the "learners" are new hires? Using the same process as in the last post (shown below), we start off with the main goal or objective: Kirkpatrick's Backwards Planning and Evaluation Model.

Free L&D webinars for February 2019

Limestone Learning

This approach helped participants become more aware and flexible in their interactions, leading to more effective coaching and mentoring, higher customer satisfaction, and cost savings. Thursday, February 28, 2019, 9AM – 10AM PT : Using Kirkpatrick to Evaluate the Newest Tech-Based Training Training is becoming increasingly tech-based to meet the changing needs of the global workforce. “ Nature, heart, love ” by Bea GB is licensed by Pixabay.

How to build an effective online course

eLearning 24-7

Kirkpatrick? We added a mentor if they needed it, but in each scenario there was no mentor. I thought it would be easy. Easy to find information on how to build an effective online course (aka as WBT). I thought a few pages into Google and something would be viewable for everyone to understand. Then I did the search. And repeated it six months later. And what I saw, was poor. Theory was everywhere. Gagne? Uh, yeah right.

Why an Instructional Design Degree from Bloomsburg University ROCKS!

Kapp Notes

All under the guidance of a faculty and/or a full-time senior instructional designer who serves as a mentor (and has a degree from our program.)

Free L&D webinars for September 2018

Limestone Learning

Hosted by Paula Yunker, with 35+ years of instructional design experience and a Kirkpatrick Certified Professional, Bronze level—this webinar will explore why learning evaluation is an important component of any training program and how you can measure the application of learning beyond the learning event itself. One strategic way to develop employees is through mentor programs. Many leaders like the idea of a mentor program but aren’t sure how to make it successful.

Effective Learning – Musings from the UnConference

Learning Cafe

Not all participants at the Session were familiar with the Kirkpatrick Model (4 levels – Reaction; Learning; Application; Impact) of Evaluation, or the 5th level (ROI) discussed by Phillips and the 6th (Sustainability) and 7th (Sharing the Benefits) levels put by Rylatt. This blog post is a summary of the “ Effective Learning ” stream of the Learning Cafe UnConference which was led by Bob Spence.

How to Conduct New Employee Training: Tips and Strategies


You can also use the well-known Kirkpatrick Evaluation Model to assess training effectiveness. They are on-the-job training, job mentoring, and job rotation. Job Mentoring. A mentor can help put new hires on the right track as they are often employees with more experience.

The Only Person Who Behaves Sensibly Is My Tailor

Charles Jennings

First, it does show small positive effects in the largest of workplaces, although diversity councils, diversity managers, and mentoring programs are significantly more effective. Brinkerhoff’s Success Case Method addresses systems impact rather than trying to isolate the impact of learning individually as the more simplistic Kirkpatrick approach attempts. “The only person who behaves sensibly is my tailor. He takes new measurements every time he sees me.

Kevin Bruny: Man of the People

CLO Magazine

” The county’s blended learning approach also includes performance support tools such as skill briefs, videos, online books, simulations, coaching and mentoring, role-play exercises and job aids. Learning effectiveness is measured using the Kirkpatrick model. For Kevin Bruny, chief learning officer for Chesterfield County, Va., developing the county’s 4,400 employees helps the community’s citizens enjoy a better quality of life. Few cities and counties employ CLOs.