Why We Should Stop Talking About ROI in Training
APRIL 4, 2012
Many people look at Don Kirkpatrick ’s work from as early as 1959 as the beginning of ROI in learning and development. It was in his early work that Kirkpatrick developed his four-level model: Level 1: Reaction. Another model and methodology from Jack Phillips includes a fifth level – ROI – which adds an added financial metric to the mix. In concept, Kirkpatrick’s levels seem valuable. We Don’t Need New Metrics.