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Evaluating Training – Capturing the Benefits Aspect of ROI

Obsidian Learning

And even if training evaluation is undertaken, it is usually at the easiest and lowest level: the measurement of student reactions through simple surveys or happy sheets. Return on investment (ROI) is a quantification of the relation between the benefits of a program and its costs [benefit-cost ratio (BCR)]. In the L&D world, we are all familiar with Kirkpatrick’s Four Levels of Evaluation. Learning objectives map to Kirkpatrick’s Levels 1 and 2.

Is this thing on? Tips for measuring course effectiveness and return on investment

Obsidian Learning

The Kirkpatrick four levels of training evaluation. The most commonly used method of accomplishing this is Kirkpatrick’s Four Levels of Evaluation. Kirkpatrick and Kirkpatrick (2006) compare it to measuring customer satisfaction and note that when learners are satisfied with training, they are more motivated to learn. The Level 1 Survey file provides an example questionnaire. With a cost-benefit ratio of 2.14, you can expect $2.14 Kirkpatrick, D.