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Not Your Father’s ROI

Jay Cross

Productivity in a Networked era: Not Your Father’s ROI. We are witnessing the death throes of management models that have outlived their usefulness. At the same time, we are shifting into an era in which knowledge work and learning occur where re-engineered business processes collide with a participative and interactive ecology of information flows. But like Pontiacs and Oldsmobiles, old-school ROI’s day in the sun is waning. Traditional ROI.

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