How Social Networks Can Harness the Power of Weak Ties | Social.
Dashe & Thomson
MAY 11, 2011
The power of tools like Facebook, LinkedIn, and Yammer, are pretty astounding. If we separate the human aspect of social networking from the technology, we can learn a lot more about the power of networks – not just from today’s pundits, but from many years of sociological research on the topic. If we apply the ‘weak ties’ theory, we might be able to spot people in our network who are both: a) Loosely tied to us (i.e.,