article thumbnail

L&D SHOULD THINK LIKE MARKETING – BUT DO WE UNDERSTAND THE DIFFERENCE?

Learnnovators

There’s been a growing chorus that L&D should think more like marketing, and that we should borrow principles and approaches from there. The similarities are all too obvious: L&D and marketing are both trying to change behavior. Just like marketing, L&D also focuses on behavior change (via persuasion).

Market 246
article thumbnail

Should Marketing Review eLearning Courses?

Association eLearning

Recently, an instructional designer friend of mine asked me, “Should Marketing review eLearning courses and approve them before they are released?” I responded with a, “Yes, but…” There are legitimate reasons Marketing needs to see the course before it goes out. I am a marketing person, I am not an instructional designer.

Market 220
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Key Aspects to Deliver Effective Product Knowledge Training

Infopro Learning

It is crucial for businesses to have enough knowledge and expertise to make customer interaction more effective and wholesome. This may happen when you have great products and a marketing team with the required product knowledge to satisfy customers. Gain Sufficient Product Knowledge.

Knowledge 419
article thumbnail

Boosting Knowledge Retention with eLearning

Dynamic Pixel

To have a successful business, it is essential to have a workforce that is properly trained and able to retain the knowledge they acquire. I n this article, we will discuss how eLearning can help boost knowledge retention for your business! This will help you to retain information and boost your Knowledge. What is eLearning?

article thumbnail

The Future of Learning: How to Make Knowledge Accessible In The New Normal

Speaker: Dharshan Chandran, Product Marketing Manager at Whatfix

Join Dharshan Chandran, Product Marketing Manager at Whatfix, as he discusses how enterprises need to upskill their workforce by modifying their employee training methods. The best practices to delivering relevant, engaging knowledge that’s instant, contextual, and experiential.

article thumbnail

Product Knowledge Training: 4 Strategies to Conquer the Markets

CommLab India

This might be your cue to go over your product knowledge training! This is the power of effective product knowledge training. This is the power of effective product knowledge training. Imagine your sales team confidently handling customer inquiries, highlighting unique selling propositions, and closing deals with ease.

article thumbnail

Developer Marketer Job Description Template: Skills, Knowledge, and Expertise

Appsembler

Currently, only 43% of software companies have a dedicated developer marketing team, yet developers are influencing more and more purchase decisions and playing a part in controlling a company’s technology budgets. With this in mind, we’ve created a template for a developer marketing job description. Skills, Knowledge, and Expertise.

article thumbnail

Enhancing the Learning Experience by Leveraging Learner Analytics

Speaker: Seth Puri, EVP Global Sales and Marketing, Gutenberg Technology

The importance of learner analytics is well understood among the eLearning community – but practical knowledge of how to capture and use those numbers is much harder to find. You’ll walk away with a wealth of knowledge on learner analytics, including: The must-have components of effective student analytics tracking.

article thumbnail

12 Ways to Get the Most Out of Your Authoring Tool

Knowing what you need from an eLearning authoring tool can be hard, especially when there are so many options on the market. gomo’s new ebook aims to save you time and hassle by identifying 12 must-have authoring tool features.