Amy Jo Martin, Thursday Keynote at #ASTDTK14
Learning Visions
JANUARY 23, 2014
Return on Influence Standard media impressions (cold metrics like FB and Twitter #s) x Warm Metrics (Sentiment + Engagment) = taking into account both the reach you have and the way people feel about you. Engagement metrics = likes, retweets, comments – the ways that consumers show they’re engaged.
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