Online Communication, Learning, Long Tail, & Change

Big Dog, Little Dog

Good News, Bad News about Facebook Application Market: Long Tail Rules - O'Reilly. If you are interested in Chris Anderson's the Long Tail , be sure to read the comments in the article. Think of the movie, The Karate Kid. Online communication is not second best - Clive on Learning.

The tail is not yet wagging the dog

Clive on Learning

In The Long Tail , Chris Anderson (formerly a reporter for the Economist) argued that the easy availability to media content afforded by the internet would shift purchasing power away from mass media and towards the previously hard-to-serve niches. Similarly, it's easier than ever to see the top movies through on-demand services, DVDs and online video streaming, while hundreds of cable channels serve minority needs.

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7 best practices to create corporate training video content

Disprz

The same psyche works with movies. 3 Short or Long? So, whether to keep your video content short or long in length is a decision you must take keeping your target customers in mind. Position yourself as an aspiring learner who has just typed a long tail keyword searching for a specific answer, and ask the question “why should I watch this particular video in answer to my question?”

Top 10 eLearning Predictions for 2010

Tony Karrer

If you have a DVR, it’s fascinating to see what’s going on with movies on demand and video on demand. Organizations will need you to shift a it towards Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape. If you want to optimize total learner hours, then you make long courses aimed at lots of employees. It basically adds a social element to a Captivate movie.

Net, blogs and rock 'n' roll

Clive on Learning

Qualified or not, I must recommend David's book as a fascinating insight into myriad of ways in which technology is changing the way that new artists are discovered and these discoveries shared, with the effect that the 'long tail' really is wagging the (major label) dog.

Marketing Technology Landscape Supergraphic (2017)

Your Training Edge

The above long tail spreading is motivating because it shows a design that we commonly see in open digital platforms: some huge hits and a vast stretch of niche contributions. Prototypical examples of this pattern are movies on Netflix, apps on Apple’s iOS app store, books on Amazon, music on Spotify, and so on. Also we all seen that platformization will gradually reform the “long tail” approach to the market technology.