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The tail is not yet wagging the dog

Clive on Learning

In The Long Tail , Chris Anderson (formerly a reporter for the Economist) argued that the easy availability to media content afforded by the internet would shift purchasing power away from mass media and towards the previously hard-to-serve niches.

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Net, blogs and rock 'n' roll

Clive on Learning

As I mentioned last week in So much music, so little time , I've been reading David Jennings' new book Net, Blog and Rock 'n' Roll , a look at "how digital discovery works and what it means for consumers, creators and culture". First of all, let me confess that I'm not particularly qualified to review this book.