Day 4 - Man.I'm just getting warmed up! (and a shocker!)

Mark Oehlert

found via an article in the Wall Street Journal) turns out that a Harvard professor has found out that the arguments put forward by WIRED editor Chris Anderson in The Long Tail, might not be exactly spot on. Anderson does post a response and Elberse responds to that but be warned, this gets quickly into such exciting territory as defining what is the "head" versus the "tail." That must change how we view the head versus the tail. **I

Net, blogs and rock 'n' roll

Clive on Learning

As I mentioned last week in So much music, so little time , I've been reading David Jennings' new book Net, Blog and Rock 'n' Roll , a look at "how digital discovery works and what it means for consumers, creators and culture". I must confess that about eight years or so ago I had become a real old fogey when it came to music - I honestly believed that no-one made good stuff anymore.


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Social media: Prevention is better than cure

E-Learning Provocateur

It’s also the long tail of boring, low profile gripes that fester unanswered. Seriously: how many of your customers will go to the trouble of finding the phone number of your call centre, navigate through your infuriating IVR, wait on hold for 15 minutes while listening to your inane music (or worse, ads), then explain their problem umpteen times as they get flick passed around the office. My previous article, Social media: It’s not about the technology!

knowledge and Learning In The News - 8/26/2006

Big Dog, Little Dog

Fireside Chat: The Long Tail - Signal vs. Noise. The theory of the Long Tail is that our culture and economy is increasingly shifting away from a focus on a relatively small number of "hits" at the head of the demand curve and toward a huge number of niches in the tail. In this chat, the participants discuss the impact of the tail, mass amateurization, the role of reviews/recommendations, and how, in the future, everyone will be famous for 15 people.

Knowledge and Learning In The News - 01/28/2007

Big Dog, Little Dog

The fascination of mathematics and music, has created many forms of complex sound, that touches many. To say that Bach, who created the modern tonal scale, was not creative or a musical genius, would be to downplay the mathematical accomplishment. long tail - iTnews. Freak-Freakonomics - Ariel Rubinstein. A review of Freakonomics. 5 Principles of Innovation - The Practice of Leadership.

The tail is not yet wagging the dog

Clive on Learning

In The Long Tail , Chris Anderson (formerly a reporter for the Economist) argued that the easy availability to media content afforded by the internet would shift purchasing power away from mass media and towards the previously hard-to-serve niches. Now to a large extent that has happened and speciality web sites, books and musical offerings are more accessible than ever before, but according to the Economsit, this hasn't affected the big hits.

The wonders of community

Jay Cross

For a while, we stood watching three koi in a large plastic tank supposedly interacting with music. On another floor, we twisted a 3′ long rod attached to a chrome globe that was supposed to generate sound and create a 3D image; the screen was dark. That’s the long tail at work: nothing, nothing, nothing, nothing, HIT, nothing, nothing, nothing. I arrived in Sao Paolo knowing no one.

Business of Learning

Tony Karrer

FYI that's what publishers thought about the music industry when it when through it's slide. I personally would bet against training as publisher of formal learning in the long-term. Incremental changes, e.g., going from face-to-face in a classroom to virtual classroom or courseware, likely are not going to be sufficient in the long run. This is a very strange time.

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Hot Topics in eLearning for 2009

eLearning Learning Posts

With all that is going on in terms of long tail learning and the business of learning , not to mention social and informal learning, there’s no surprise that there’s a lot of discussion around changes in design and instructional design as well as lots of discussion about new roles in this new world. Long live ADDIE! Music or Audio for your Presentation , November 23, 2009.

Mastering Multimedia with Matt Medeiros


But that Drift conference wasn’t long after that, I think. ” There’s this mass democratization that’s been happening for a long time but it’s really coming into focus. What you covered took too long.” Matt: So, again, long-winded answer.

How Course Creators Get Leads Through Content and Scale Revenue Through Smart Promotions with Marketing Professional Daniel Daines-Hutt


In this episode Daniel shares his strategies for creating his long form content, and some best practices you may want to try out to improve your production strategies. I’m joined by a special guest who I have known for quite a long time, Daniel Daines-Hutt from down under. It’s been too long. They can make videos and write all day long, they’re just not sure how to do it. 10% of those people then signing up for a year long, $2,000 thing.

How to Grow Your Email List with an Email Challenge and SEO Course Case Study with Brendan Hufford


The best content ranks for thousands of long tail keywords. I think it’s way more fun on YouTube than it is in the podcast, because you’ll hear music on the podcast, but what you don’t get to see is all the fun edits that I’m doing on YouTube. Brendan Hufford: I had been following Peter for a long time. He hit me with a long form sales page and on that sales page, there was a little section that said two things.

Marketing Technology Landscape Supergraphic (2017)

Your Training Edge

The above long tail spreading is motivating because it shows a design that we commonly see in open digital platforms: some huge hits and a vast stretch of niche contributions. Prototypical examples of this pattern are movies on Netflix, apps on Apple’s iOS app store, books on Amazon, music on Spotify, and so on. Also we all seen that platformization will gradually reform the “long tail” approach to the market technology.