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Social networks, long tails, social ties

The E-Learning Curve

Today’s post is really a (very) mini case study in the power of integrated corporate social networks, the benefits of long tails in learning, and the strength of weak social ties.

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The Long Tail, the 80:20 Rule and the role of learning professionals

The E-Learning Curve

It is performed… Continue Reading → The post The Long Tail, the 80:20 Rule and the role of learning professionals appeared first on E-Learning Curve Blog.

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Long Tail Blogging is Dying?

Tony Karrer

Just read an article in the Guardian The long tail of blogging is dying (Found via Donald Clark ). I'm sure that this will continue to change, but I would question the notion that long tail blogging is dying. Some weeks, apart from the splogs, there would be hardly anything. I didn't think we'd suddenly become dull.

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Corporate Learning Long Tail and Attention Crisis

Tony Karrer

Adler's recent article - Minds on Fire: Open Education, the Long Tail, and Learning 2.0 talks about the implications of the Long Tail on Education. Background If you are not familiar with the concept of the Long Tail, head over to take a look at the Long Tail article on Wikipedia.

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Long Tail Learning - Size and Shape

Tony Karrer

a long tail? to my post Corporate Learning Long Tail and Attention Crisis. I'm not limiting that to the "traditional means" training topics, but I do limit that to things that are job-related, which is why I think the tail has a limit. So, even if there was a way to define my current tail, tomorrow there's more.

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So why does your organization want a Learning Experience Platform (LXP)?

From the Coleface

Address the long tail of learning requests – An LXP that can surface several thousand items holds the promise that it will service low frequency requests. Although an LXP may help, the critical success factor is how the members of the community interact and their willingness to share, guide and question each other.

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Online Communication, Learning, Long Tail, & Change

Big Dog, Little Dog

Good News, Bad News about Facebook Application Market: Long Tail Rules - O'Reilly. If you are interested in Chris Anderson's the Long Tail , be sure to read the comments in the article. See how calculations used to be done before the days of electronic calculators. Find out about an important piece of engineering history.

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Mirror Neurons, Virtual training, Crowds, Misunderstanding, Long Tail, & Copyright

Big Dog, Little Dog

Long-tail economics favors the blockbuster, Harvard study finds - c/net. Remember the long tail? As new research highlighted in Harvard Business Review suggests, the answer may well be that the real money is in the blockbuster, not the long tail, after all. industrial tribunals (16 percent).

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Learning, Long Tail, Needs Analysis, Web 2.0, & Creative Thinking

Big Dog, Little Dog

Long Tail Learning - Size and Shape - eLearning Technology. Long tail learning is effectively infinite. There is no way for an individual to keep up much less learning and development. Trying to "keep up" and putting ourselves in the producer role is not going to work.

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The power-law distribution (and you)

eFront

names that refer to its different aspects and characteristics: power law, long tail, 80/20 rule, the Pareto principle, etc. Another interesting corollary of power law distributions is the so called “long tail” This is the long end of the distribution where the numerous items that have smaller frequencies reside.

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Marketing Technology Landscape Supergraphic (2017)

Your Training Edge

The above long tail spreading is motivating because it shows a design that we commonly see in open digital platforms: some huge hits and a vast stretch of niche contributions. Also we all seen that platformization will gradually reform the “long tail” approach to the market technology. And just 4.7%

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How to build an SEO-friendly training portal

TalentLMS

Keywords/Long-tail keywords. Long-tail keywords are just that: keywords, just longer. For example, if you’re offering online courses on marketing, it’d be better to be specific and use long-tail keywords that reflect the purpose and the audience. And the more likely customers are to act on it.

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The Long Tail backlash, exposing flaws in mainstream media

Corporate eLearning Strategies and Development

I think for the most part anyone with a small entrepreneurial bone in their body instinctively understands the concept of the long tail. Chris Anderson, the author of The Long Tail, writes this post in response the Wall Street Journal article that tries (unsuccessfully) to tear down the book and the concept. Enter Web2.0,

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5 AdWords Marketing Tips for Your Online Course

LearnDash

Instead, look a little harder for long-tail key phrases that will have lower search volume, but also higher conversions, all at a lower bid price. But you should go beyond the obvious keywords such as “online business management course” or “online electrician certification.”. Determine your keyword match.

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2009 Top Posts and Topics

Tony Karrer

Twitter as Personal Learning and Work Tool Tool Set 2009 Knowledge Work Types LinkedIn Guide for Knowledge Workers SharePoint Using SharePoint SharePoint Examples SharePoint Fear and Loathing by Learning Professionals 12 eLearning Predictions for 2009 Long Tail Long Tail Blogging is Dying?

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What you need to know about employee advocacy

Matrix

Your employees are the long tail of your brand identity. And it’s also why people are more likely to trust an employee’s opinion than a good PR campaign. As Nathan Eagan, founder of the former PeopleLinx, said , Your organization has thousands of websites, not just one.

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Learning Objectives, Performance Objectives and Business Needs

Tony Karrer

see my posts: Learning Responsibility , Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape) has raised some interesting questions in my mind. This month's Big Question - Scope of Learning Responsibility? Is this possibly the crux of the issue?

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Are You Asking the Right Questions at Your Association?

Association eLearning

For example: • ASAE asked questions that led them to discover that their publications catalogue did not, as they had assumed, lead to “long tail” sales of older publications.

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Learning Power Laws

Tony Karrer

The The Long Tail which tells us moving from providing best selling products to a wider spectrum of offerings gives an opportunity for larger, potentially more lucrative market overall, if you can service it cost effectively. See eLearning Portal Integration as one example of this.

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Case study: How one learning approach at Warner Bros. Discovery delivered career value during a major transformation

Chief Learning Officer

Usually, a live session can have a long tail for consumption if designed and appropriately produced to engage learners who access the training as an on-demand option. With a global workforce, there are many ways to deliver learning solutions. However, managing through various complexities led us to the right solution at the right time.

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6 great tools to help determine the title of your next course

Superb Learning

Simply type in a keyword and Ubersuggest will give you long-tail versions of the term and the volume of searches. While it was originally designed to scrape Google Suggest terms, Ubersuggest has expanded significantly and is one of the easiest keyword research tools to use. Headline Analyser.

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9 Critical Elements of Performance Improvement: Devlearn Session Recap

bozarthzone

The long tail of performance improvement We expected that Kent would return to work in about 6 weeks. Discussion: The long tail of performance improvement. Do we even know who our learners are? What shortcuts do we take around getting to know our learners? It ended up being a year.

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The future of MOOCs

E-Learning Provocateur

Content providers will wag the long tail. Current MOOCs are heavily geared towards school and college audiences. Over time, an increasing number of narrow, specific topics that link to corporate competencies will emerge. The corporate sector will embrace xMOOCs. Learners in the workplace are time poor.

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Learning Responsibility

Tony Karrer

I wanted to capture some thoughts as I've been reading these posts so far.

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Top 9 Posts You May Have Missed

Tony Karrer

6 - Corporate Learning Long Tail and Attention Crisis Newspapers are failing by the day. The fat end of the long tail and the loss of attention is a critical issue that I'm not sure we are really ready to come to grips with. We need to pay attention to that and recognize that we are publishers as well.

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Write for Skimming

Tony Karrer

So while you may be a reader, likely a lot of the people you are writing for are skimmers.

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Skimming and Learning Design

Tony Karrer

When we talk about the Long Tail Learning and Corporate Learning Long Tail and Attention Crisis , the focus is on how to help learners when you cannot possibly get in front of all the information.

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Free

Tony Karrer

see Corporate Learning Long Tail and Attention Economy) This will be fun to explore. What are network effects that we can leverage for greater value? Where do network effects outside a single organization instance help drive value? How do we effectively compete in the Attention Economy? Likely through my Free Blog and Free Webinars.

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MICROSOFT POWERPOINT: Convert Text to Shapes Using the Fragment Tool

The Logical Blog by IconLogic

Maybe, like in this example, you also want to edit one of the characters to have a longtail” to match the diagonal design element elsewhere on the slide.  Maybe you like your font but you wish the characters were a bit shorter and wider.

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Social Learning Objects - Flash Cards

Tony Karrer

This is exactly what the implication is Learning's Long Tail and Attention Crisis , Long Tail Learning - Size and Shape , eLearning 2.0. What's also interesting though is that the expectation is that the learners themselves will find, create, share the flash cards (as opposed to relying on the instructor).

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How to Promote a Serious Game to Learners

Knowledge Guru

Like a well-planned curriculum, a marketing campaign has to have a long tail with plenty of reinforcement. ExactTarget even added a cute “Meet MobileConnectGuru” section and added the weekly leaderboard to the home screen. Keep it Consistent.

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Learning in Organizations Community

Jay Cross

People on the thin end of the Long Tail. The network will come to life when some of us use it as a springboard and become connected by phone and skype to start changing the world together. Google makes it easy to set up a Hangout from within the Community. We would benefit from a larger, more diverse membership. Free thinkers.

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The future of MOOCs

E-Learning Provocateur

Content providers will wag the long tail. Current MOOCs are heavily geared towards school and college audiences. Over time, an increasing number of narrow, specific topics that link to corporate competencies will emerge. The corporate sector will embrace xMOOCs. Learners in the workplace are time poor.

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Death of Magazines - Broader Deeper Coverage

Tony Karrer

In Disruptive Changes in Learning , I point to how the long tail of learning is addressed through alternative sources. How do you pursue opportunity in the long tail? You cannot assume that people come with a common understanding of a topic. And I would suggest that I normally focus on more advanced topics.

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Social Media for Trainers - Its What Turns Clark Kent into Superman

Corporate eLearning Strategies and Development

The internet, specifically the NEW internet ( Web2.0 ), ALSO supports the theory of The Long Tail. and Social media give individual educators (teachers/trainers) the ability to scale up taking advantage of economies of scale while simultaneously taking advantage of the long tail. See Economies of scale.

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How people really watch television

Clive on Learning

Myth 3: The long tail now dominates TV viewing Live television is not just the most popular way of watching video; it also influences the way people watch shows on all devices. There is little to suggest that television is growing a long tail of niche interests. Plus ça change, plus c'est la même chose.

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Scope of Learning Responsibility

The Learning Circuits

There was also discussion on my blog around the fact that in corporations there is a limit to what we can do as a training organization (see Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape ).

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7 Digital Marketing Strategies for Universities That Works in 2022

Think Orion

How do I do digital marketing for college?

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How to deliver mobile training to millennials and Gen Z

Coassemble

With Twitter, you can create training specific hashtags that your team can search for (just make sure to create long-tailed tags so they don’t get jumbled with anything else). For Instagram, either creating a message group or establishing a different sub-account for each training topic.

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Day 4 - Man.I'm just getting warmed up! (and a shocker!)

Mark Oehlert

found via an article in the Wall Street Journal) turns out that a Harvard professor has found out that the arguments put forward by WIRED editor Chris Anderson in The Long Tail, might not be exactly spot on. " Elberse writes that "It is therefore highly disputable that much money can be made in the tail.