Corporate Learning Long Tail and Attention Crisis

Tony Karrer

Adler's recent article - Minds on Fire: Open Education, the Long Tail, and Learning 2.0 talks about the implications of the Long Tail on Education. Background If you are not familiar with the concept of the Long Tail, head over to take a look at the Long Tail article on Wikipedia. You can also look at getAbstract 's - Abstract on Anderson's The Long Tail. It's a crisis born of the Long Tail and the Attention Economy.

9 On-page SEO Tips for Getting Noticed

Hurix Digital

How long will it last once applied? When she searched for ‘Organic beauty products brand in Mumbai’ on Google, her website wasn’t even on the first search page! Keywords are the building blocks of SEO and a fundamental part of how search engines work. Search engines match the keywords entered in the search with the keywords appearing on thousands of pages. The meta title or description is the second aspect readers will read on the search results page.

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6 great tools to help determine the title of your next course

Superb Learning

This will allow you to build a title that is relevant to your intended audience and matches the types of terms that they search. Google Adwords is one of the most popular keyword search tools available. But you can actually combine the use of Wikipedia with your keyword search tool.

5 AdWords Marketing Tips for Your Online Course

LearnDash

Like running a full-page ad in the yellow pages back in the day, they allow businesses to target customers searching for specific terms. Instead, look a little harder for long-tail key phrases that will have lower search volume, but also higher conversions, all at a lower bid price. This means that if your keyword is “online courses,” your ad will also appear in searches for “online classes” or “online certification.

Market 148

Top 9 Posts You May Have Missed

Tony Karrer

A long, lost blog post that needs to be revisited. A search tool other than Google that I use, when and why. 6 - Corporate Learning Long Tail and Attention Crisis Newspapers are failing by the day. The fat end of the long tail and the loss of attention is a critical issue that I'm not sure we are really ready to come to grips with. Since I'm out, I'm thinking this is a good time to point you to some past posts.

PWLE 100

Social Media, elearning, Blogs, Lifestream, & Productivity

Big Dog, Little Dog

The long tail of blogging is dying - guardian.co.uk. Search tools can't index it to see who's talking about what, which may be a benefit or a failing.) Its long tail, though, has lapsed into desuetude. Where is Everyone? Baekdal.com. These days, everyone is trying to figure out how to connect with other people.

How to deliver mobile training to millennials and Gen Z

Coassemble

With Twitter, you can create training specific hashtags that your team can search for (just make sure to create long-tailed tags so they don’t get jumbled with anything else).

Tools and Tips for Transcribing Videos Faster and Easier

TechSmith Camtasia

Here are just a few of them: Transcripts are easily indexable by search engines, increasing your opportunities to rank for long-tail keywords. The downside of transcribing videos yourself is that it can be a long and tedious process, cutting into time that might otherwise be spent creating. Audio transcription – the process of converting recorded speech into text – isn’t the most glamorous topic. But there are many good reasons for transcribing videos.

Speaking and Workshop Services

Tony Karrer

In Learning, Extended Brain and Topic Hubs , I talked about the story behind the launch of Speaking Pro Central. While I've been speaking and conducting workshops for quite a while, I've never really treated this aspect of my professional life … well professionally. So, this post (and since Blogger only allows posts) represents a first step. For subscribers, I apologize – you only will see this once and then it becomes a fixture on the site that I can update.

Drive Traffic To Your eCourse Website: Volume Counts With Content Creation

Academy of Mine

Search engines favor quality content. If users are engaging and spending time on the pages you create, Google and other search engines see those engagement metrics as a “signal” that helps indicate to them that web searchers value the content you’ve created, which in turn will likely push you up in organic search rankings over time. ” Well, in our experience, these smaller static websites do not do very well in organic search.

2008 2009

Tony Karrer

for Learning Professionals Ten Predictions for eLearning 2008 Test SCORM Courses with an LMS Request for Proposal (RFP) Samples Training Method Trends Corporate Learning Long Tail and Attention Crisis SCORM Test Web 2.0 Corporate Access (6) LinkedIn for Finding Expertise (6) Social Learning (6) Long Tail Learning - Size and Shape (6) As a side note, I used this as an opportunity to update my Blog Guide.

7 best practices to create corporate training video content

Disprz

Reading Time: 6 minutes Do you know which is the second largest search engine after Google in 2018? 3 Short or Long? So, whether to keep your video content short or long in length is a decision you must take keeping your target customers in mind. Position yourself as an aspiring learner who has just typed a long tail keyword searching for a specific answer, and ask the question “why should I watch this particular video in answer to my question?”

Strength of weak knowledge sources

Jay Cross

Searching for something edgy, I arrive at John Hagel’s site. Chris Anderson - The Long Tail. Why not set up a custom Google Search on these blogs? Here’s the custom search page. If this proves useful, I’ll set up custom searches for other topics in the un-book The strength of weak ties explains that you never find your new job through your friends; you find it through their friends.

mylearningworx - a reflection on the launch event

Learning Rocks

While most elearning to date has been in either the mass market of formal K-12 education or in custom products for large wealthy companies, there aren't that many folk really addressing the "long tail" of online formal learning. Last week I was pleased to attend the launch of mylearningworx , a new site that offers individuals the chance to both make a course and take a course.

Online Coaching

Tony Karrer

This is why most learning is long tail learning. The role of learning organizations around long tail learning is to provide tools, support, skill building so that learners can self-serve their learning. It's worth looking at some of his additional specific suggestions in Knowledge Management: Finding Quick Wins and Long Term Value … His 6 Quick Wins are: Make it easy for your people to identify and connect with subject matter experts.

e-Clippings (Learning As Art): Day 4 - Man.Im just getting warmed up! (and a shocker!)

Mark Oehlert

found via an article in the Wall Street Journal) turns out that a Harvard professor has found out that the arguments put forward by WIRED editor Chris Anderson in The Long Tail, might not be exactly spot on. Anderson does post a response and Elberse responds to that but be warned, this gets quickly into such exciting territory as defining what is the "head" versus the "tail." That must change how we view the head versus the tail. **I

Camtasia for Mac, Education, Blogging, and Brain Cells

Big Dog, Little Dog

The long tail of blogging is dying - Guardian. Search tools can't index it to see who's talking about what, which may be a benefit or a failing.) Review: Camtasia for Mac - eQuixotic. Ultimately Camtasia for Mac is a beautiful piece of software that is intuitive and enjoyable to use - and bargain-priced at one third the cost of its admittedly more features-rich (but ugly and clunky) Windows comrade. Does it suffer from the typical version 1.0 rough edges?

Squeezed from above and below

Clive on Learning

Except for a very select few at the very top of these professions, having a strong intellect or artistic talent has never been a guarantee of a healthy income: For just a moment in time there was the dream that the internet, with its ability to cross international boundaries and to reach out to the long tail, would herald a new age of opportunity for thinkers and creatives, not just to reach new audiences but to share in the wealth. The search engines, social networks and web 2.0

How to avoid eLearning paralysis and get moving with your projects

Vignettes Learning

I relate the abundance to what Chris Anderson describes as the Long Tail [link]. The trouble is to find the right solution to fit a need, we need to do surgical search using a powerful magnifying glass. Many eLearning projects have false starts and failed attempts. One reason is paralysis. What can you do about it? And how do you get moving with your projects. eLearning abundance is a hay stack. The abundance of eLearning solutions is like a hay stack.

Thinking, Instructional Design, PWLE, Manufacturing, & Google

Big Dog, Little Dog

Another web idea dismantled by Keen is the concept of the "long tail" - the slow but gradual accumulation of sales by niche products such as books that could never have commanded shelf space in shops but can wait for buyers to find them on Amazon. Google Keeps Tweaking Its Search Engine - New York Times. Thinking is so over - Times Online.

PWLE 32

Top 10 eLearning Predictions for 2010

Tony Karrer

Organizations will need you to shift a it towards Corporate Learning Long Tail and Attention Crisis and Long Tail Learning - Size and Shape. If you want to optimize total learner hours, then you make long courses aimed at lots of employees. As long as there’s a spirit of openness to alternative solutions then we can collectively help the organization move forward. Do a search on something like “instructional design”.

Online Course Promotion: How Long Does it Take? A 6 Month Case Study

Academy of Mine

How long will it take you to get there? For eCourse vendors with patience and tenacity to follow through on their project, the unknown elements and the challenge of doing it make your life easier in the long run since you’ll be one of the brave few to give it a shot. For example, maybe they wrote a blog post in their first month that is only starting tho show up high in search results now. Promoting an online course takes a lot of time.

Hot Topics in eLearning for 2009

eLearning Learning Posts

With all that is going on in terms of long tail learning and the business of learning , not to mention social and informal learning, there’s no surprise that there’s a lot of discussion around changes in design and instructional design as well as lots of discussion about new roles in this new world. Long live ADDIE! Your Guide to Job Search and Personal Branding on Twitter , May 16, 2009. Search (854). Search , February 2, 2009.

How Course Creators Can Improve Their Affiliate Marketing Programs with Dustin Howes

LifterLMS

Dustin Howes: Make this super dumb and easy because not everybody is going to be a veteran affiliate that is going to promote your program, but they may have a lot of long tail value, which means they might just bring in one sale a month or maybe one sale a year. There’s this giant long tail that you’re talking about. I just spread it all out over a long period of time. And then it will take time for their content to start ranking in search engines.

How to Grow Your Email List with an Email Challenge and SEO Course Case Study with Brendan Hufford

LifterLMS

After finding that he loved answering people’s SEO questions in Slack, Brendan ended up creating an online course where he put together everything he could to help people get off the ground with their SEO and start ranking well on search engines. Searching Facebook groups is a terrific way to find what problems your customers face and how to best solve them. Incredible content that matches the intent of a search that has links pointing to it.

Long Live?

Tony Karrer

Just got through reading - Long Live Instructor-Led Learning - by Saul Carliner, who is a person I know, like and respect. He had me scratching my head about Long Live what? Long Live – is actually an important issue being raised through this discussion that I'll get to below… Let me start with the fact that Saul and his article made no attempt to directly engage with any of the "bloggers" who he so quickly lumps together and dismisses. Long Live? Long Live what?

ASTD 100

Ep9: Up-skilling your workforce to future-proof your organization

Elucidat

Subscribe to Learning at Large: Or search for “Learning at Large” on your podcast player of choice. 8:47 ] [It’s] harder to measure the performance on things like leadership and executive development, you have to have proxies for it, you can’t have that data—or it’s difficult to find that data, and there’s a really long tail with that data. 15:05 ] Then, you can track things like how long it takes them to complete a task on that particular system.