A Conversation with Michael Allen–ADDIE, SAM & the Future of ID
Kapp Notes
OCTOBER 1, 2012
He founded the computer-based course authoring tool Authorware in 1984 and later formed Macromedia through a merger which was then bought by Adobe Systems. I began research to study the ADDIE process we were using. Very seldom did people who designed and developed courseware feel satisfied with their products.
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